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How Green Initiatives Can Benefit Your Business

Up and Running

Okay, this isn’t exactly what we mean, but it sure is green! In operating your own business, determining your “return on investment” is always top of mind when making decisions. That way, you can make the best adjustments possible when you enact your green plan. Want to know exactly how going green can benefit your business?

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How Small Business Owners And Entrepreneurs Can Succeed

Duct Tape Marketing

How Small Business Owners And Entrepreneurs Can Succeed written by John Jantsch read more at Duct Tape Marketing. He’s also the author of Small Business Revolution: How Owners and Entrepreneurs Can Succeed. McCarthy, about how to quip your small business for dramatic growth and success in any environment.

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Why Email Marketing Is (Still) Important In 2022

Duct Tape Marketing

Before Constant Contact, she served as a Chief Revenue Officer for Cabbage, a leading cash flow management and data platform for small businesses acquired by American Express. Now you may also do advertising or SMS or other kinds of marketing, but it's really this key part and it's such a, I don't wanna say easy nothing.

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Design Is Now Crucial to Startup Success

ReadWriteStart

Design as a Differentiator. 99designs , a marketplace for crowdsourced graphic design, polled more than 1,500 entrepreneurs, startup founders and small-business owners and found that 80% of them think the design of their logos, websites, marketing materials and other branding tools is either important or very important to their success.

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Top Five Branding Strategies You Can Leverage in 2017

Brandanew

Needless to say, building brand differentiation and a narrative requires careful thought. How could your small business brand aim for a strong brand presence? The anti-brand branding strategy can also appeal to consumers interested in green issues and anti-capitalist movements. b) Create a new customer niche.

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Product Packaging: The Most Overlooked Detail

Up and Running

Advertising budget: check. If you’re like most small businesses, product packaging is often a last minute detail for you, or at least not at the top of your priority list. It also helps you emphasize key differentiators, like price, ingredients, production process, and mission. Marketing budget: check. Product packaging?

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Business Ethics And Social Responsibility

YoungUpstarts

Consumers interact with the brands and people in a business, and these exchanges affect the success of the business. For example, small businesses depend on reputation and trust among people in the community. By treating employees and customers well, businesses can gain the community’s support.

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