Remove Advertising Remove Differentiation Remove Participating Preferred
article thumbnail

9 Things to Know About Influencing Purchasing Decisions

ConversionXL

In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation. “. The report found email and search advertising were much more effective vehicles for turning browsers into buyers. Overwhelmingly, both halves of participants preferred the nice plump chicken, but their reasoning was different.

article thumbnail

Purchase Decisions: 9 Things to Know About Influencing Customers

ConversionXL

In the marketing world, Dhar says, “meaningless attributes often lead to meaningful differentiation.” The report found that email and search advertising were much more effective vehicles for turning browsers into buyers. ” Ever wondered why so many products on store shelves are so similar? Not necessarily.

Customer 132