Occam's Razor

FEBRUARY 3, 2014

Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). It is a social network (like Facebook). It is a pure advertising platform (like every site on the world). Most brands have no idea what to do on YouTube.

Analytics 151

Analytics Marketing Audience Channel 151

ConversionXL

SEPTEMBER 9, 2021

In the past, it was possible to achieve these goals through promotion and advertising. Today’s social media users are more discerning about where they place their trust. With a social media content strategy rooted in relationships and communication. Each profile should also be consistent with the social network.

Social Media 142

Social Media Media Developer Marketing 142

mashable.com

OCTOBER 11, 2011

” If you can’t think of a compelling format, go with something like, “I noticed you’ve covered location-based networks quite a bit at Publication X, and I think you’d be interested in learning about how my startup is changing that space by [fill in blank].” Social Media Lists. Social Network Lists.

PR 103

PR Startup Social Media Technical Review 103

Startup Professionals Musings

APRIL 21, 2012

This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising. This also requires a huge investment to get to critical mass, and real work to differentiate and sell premium services to users locked-in as free.

Business Model 282

Business Model Revenue Portfolio Differentiation 282

Startup Professionals Musings

MAY 23, 2013

This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising. This also requires a huge investment to get to critical mass, and real work to differentiate and sell premium services to “convert” users to paying customers.

Product 290

Product Revenue Business Model Retention 290

Startup Professionals Musings

AUGUST 31, 2014

This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising. This also requires a huge investment to get to critical mass, and real work to differentiate and sell premium services to convert users to paying customers.

Revenue 287

Revenue Startup Business Model Retention 287

Startup Professionals Musings

DECEMBER 26, 2010

This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising. This also requires a huge investment to get to critical mass, and real work to differentiate and sell premium services to users locked-in as free.

Product 247

Product Startup Portfolio Revenue 247

Sophia Perl of Wisdom

AUGUST 17, 2011

how to differentiate customized app between app to be customized – got customer feedback on what would appear intuitive. price point – anything over $0 is challenging but I opted out of advertising revenues. price point – anything over $0 is challenging but I opted out of advertising revenues.

Silicon Valley 58

Silicon Valley Differentiation Naming Advertising 58

Women Entrepreneurs Can

APRIL 8, 2022

In the last decade, video marketing has become one of the most popular advertising methods. The tool you’re using can differentiate between a good video and a bad one. Also remember that social media videos are not the same format as those seen on specialist video-sharing sites. Use a Good Tool.

Video 52

Video Sales Social Network Social Media 52

YoungUpstarts

AUGUST 25, 2020

We want to share it with you so that you can advertise without any interruptions. To begin with, we are going to differentiate five major areas of marketing that encompass all the others. It also defines the different ways of advertising for “approaching” the consumer. . It is not outright advertising.

Marketing 179

Marketing Social Network Advertising United States 179

Austin Startup

APRIL 25, 2017

This begs the question: how much time do users spend in Snapchat today compared to other social networks, and how will that number change over time? While not all of our investments will pay off in the long run, we are willing to take these risks in an attempt to create the best and most differentiated products in the market.”

Valuation 48

Valuation Technical Review Social Network Forecast 48

Startup Professionals Musings

DECEMBER 1, 2017

As an experienced business advisor, here is my current summary, with some of the pros and cons or special considerations for each: Product is free, revenue is from advertisers. The challenge is to get the first million customers, before advertisers will sign up. Facebook spent $150 million getting started.

Revenue 166

Revenue Affiliate Advertising Retention 166

Both Sides of the Table

JANUARY 18, 2011

I always try hard to make this blog a place where you can learn lessons rather than an advertisement for portfolio companies. I said as much in my post about The Future of Social Networking. might have been a lot less differentiated. might have been a lot less differentiated. “And importantly Web 2.0

Term Sheet 303

Term Sheet Mobile Cofounder Early Stage 303

Gust

AUGUST 24, 2014

This is the most common model touted by Internet startups today, the so-called Facebook model, where the service is free, and the revenue comes from click-through advertising. This also requires a huge investment to get to critical mass, and real work to differentiate and sell premium services to convert users to paying customers.

Revenue 184

Revenue Startup Retention Internet 184

cdixon.org

SEPTEMBER 17, 2011

Quite early on, you will be able to differentiate yourself – and having competitors help you grow the market can actually be a good thing. But it’s ultimately users who will determine if the market is ready for social media driven two way search and advertising. I agree completely. link] Dejan Strbac.

Stealth 68

Stealth Startup NDA Cofounder 68

YoungUpstarts

NOVEMBER 19, 2013

LinkedIn is the most trusted social network out there, so you should have a name that is cognizant of its professional atmosphere. You’ll have plenty of other areas in your profile where you can differentiate yourself. Professionalisms career development job hunting job search LinkedIn Neal Schaffer social network'

Search 198

Search Los Angeles Social Media Social Network 198

YoungUpstarts

JUNE 16, 2013

As part of the agreement, Exploit Technologies will work together with ANN , a network of national daily newspapers published in Asian cities, on various initiatives covering joint technology development, exchange of technological information, as well as on marketing campaigns. Image credit: Exploit Technologies, A*STAR ].

Singapore 140

Singapore Asia Networking Technology 140

crowdSPRING Blog

JUNE 13, 2017

Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks. Plan For The Future While Focusing On Today.

Small Business 53

Small Business Startup Global Design 53

crowdSPRING Blog

JANUARY 26, 2010

Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks. image credit: Ludwig Gatzke ).

Naming 123

Naming Social Media Advertising Small Business 123

crowdSPRING Blog

JUNE 18, 2013

When the products you sell are also available from thousands of other vendors at the same or lower prices, how do you differentiate your business and convince customers to buy from you? in terms of increased sales, increased profit margin through customer retention, and reduced advertising costs) of such a strategy.

Small Business 117

Small Business Netherlands Retention Marketing 117

ReadWriteStart

APRIL 21, 2011

We also had Pritam Roy present Gomolo.in , a social network and online hangout for movie lovers. I advised Pritam to focus on identifying the use cases that his audience of 250,000 is interested in to start building a product strategy that is likely to monetize - whether that is through mobile VAS apps or through advertising.

Networking 115

Networking Partner Entrepreneur Bootstrapping 115

YoungUpstarts

FEBRUARY 2, 2016

On the other hand, online traders can display any product or advertise any service on its platform. You can station your Ecwid outlet on any automated social networking site starting from Facebook, Twitter, WordPress, LinkedIn, Google + which will help you to find new customers for your product(s) or service(s).

eCommerce 100

eCommerce Web Programming Differentiation 100

YoungUpstarts

APRIL 26, 2015

Be promotional – ie pay to advertise if you need to. Pinterest : Rotate your Pinterest boards, add categories and descriptions, share your pins with other social networks. Slideshare: Differentiate between a powerpoint slide and a slideshare – your audience is not around to hear you present!

Social Media 100

Social Media Media Curation Analytics 100

YoungUpstarts

OCTOBER 15, 2015

Be promotional – ie pay to advertise if you need to. Pinterest : Rotate your Pinterest boards, add categories and descriptions, share your pins with other social networks. Slideshare: Differentiate between a powerpoint slide and a slideshare – your audience is not around to hear you present!

Social Media 100

Social Media Media Curation Analytics 100

Austin Startup

MARCH 22, 2017

His response was a straight “no”… because social networks live on content and the more content you post, the more people you’ll reach. Today is a good value to advertise. The precision of Facebook advertising available today is incredible compared to traditional means.

Startup 54

Startup Audience Audio Algorithm 54

Venture Chronicles

JANUARY 25, 2011

More recently Q&A sites have morphed into a variant of social network where users build profiles and interact with other members and topics by following them and cross posting to Facebook and Twitter. I am most interested in the generalized Q&A communities, not the expert networks.

Community 51

Community Search Social Network Social Media 51

Both Sides of the Table

DECEMBER 22, 2011

Often major customers defect en masse to the new entrant as they realize that the huge price premium is not justified by the product differentials. Google – They have led the deflationary pressure on advertising, bringing whole industries into chaos. They are bringing deflationary economics to local advertising.

Non-Compete 386

Non-Compete Startup Internet Cost 386

Hearpreneur

JULY 7, 2019

To build an app, you can purchase a cheap Chromebook, connect to an incredibly powerful array of supercomputers for next to no cost on AWS, and you can distribute your minimally viable product across large social networks like Linkedin and Facebook with just a key stroke. Thanks to Tracy Call, Media Bridge Advertising ! #14-

Entrepreneur 102

Entrepreneur Distribution Employee Arizona 102

crowdSPRING Blog

AUGUST 17, 2018

This is one of the most potent differentiators between Stories and regular Instagram posts. Most of the best practices and tips we’ve assembled here apply on other social networks as well. Interested in other ways of increasing your customer engagement on social media? Integrate your Stories and Posts. Wrapping up.

Social Media 57

Social Media Media Marketing New York 57

reidhoffman.org

NOVEMBER 12, 2013

Friendster’s valuation set the tone for the entire social networking space. But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. What’s your differential business strategy? Your differential growth strategy?

Entrepreneur 111

Entrepreneur Viral Revenue Networking 111

Transformify

OCTOBER 3, 2018

Either they can't acquire new clients or collect payment from the existing customers or they fail to develop their skills and differentiate themselves from the competition. In some cases, the freelancer will have to invest in software, equipment, online advertisement, etc. Lack of social status. Upfront costs.

Software Review 67

Software Review Bankruptcy Portfolio Advertising 67

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 24, 2011

How to differentiate yourself in a crowded market (and when perhaps you shouldn’t try). Like the ability to spend X dollars on advertising and gain Y dollars in revenue or something like that. I’m sure you’re better than that, you could come up with a product way better than that, differentiated from that.

Cofounder 208

Cofounder Technical Review Software Review Differentiation 208

Duct Tape Marketing

APRIL 30, 2015

They have a distribution network (which is ultimately what you are paying for) which includes real estate on some of the most high-profile media outlets, including CNN and ESPN. Viewable CPM rates (vCPM): $10–$18. Secondly, content is published within media outlets and blogs, like Entrepreneur.com.

Distribution 28

Distribution Cost Social Media Viral 28

Duct Tape Marketing

JULY 31, 2019

” Jeb Blount: A great example is, I was working with this small company up in New York City and they sold advertising into restaurants. So, you’re going to go straight to the bottom, deal with price because that’s the only thing that differentiates you. Then, you can catch me on all the major social networks.

Sales 72

Sales New York City New York Conversion 72

Startup Lessons Learned

OCTOBER 19, 2013

There are two questions that I recommend startups use to differentiate between being liked versus being loved. That said, there will always be categories of apps — such as social networks or messaging apps — that require a user''s identity in order to deliver value.

Mobile 167

Mobile Developer Technical Review Lean 167

Startup Lessons Learned

JUNE 22, 2009

Ive spoken in some detail about a specific pivot that we went through at IMVU , when we decided to abandon the instant messaging add-on concept, and switch to a standalone instant messaging network. We went through another pivot when we switched again from instant messaging to social networking. Great post Eric.

San Francisco 167

San Francisco Lean Continuous Deployment Agile 167

crowdSPRING Blog

DECEMBER 13, 2018

Your brand lives in everyday interactions your company has with its prospects and customers, including the images you share, the messages you post on your website, the content of your marketing materials, your presentations and booths at conferences, and your posts on social networks. Via social media?

Marketing 162

Marketing Charlotte Naming Design 162