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One thing that is clear, though, is that the advertising community would be wise to keep an eye on the "tech" portion of "adtech". I have argued in the past that software is eating marketing. The flow of advertising dollars into digital, addressable media is well-documented and well-understood.
They are more likely to disclose, or perhaps even advertise their prices. Many of these “Urgent Care” providers prefer to be thought of as “Convenient Care” providers, highlighting their differentiation and their move from solely episodic usage to more of default provider of health services. Clearly the market is speaking.
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