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Savvy Entrepreneurs Use Data Mining To Look Forward

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Analytics 257
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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Analytics 248
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Predictive Analytics is a Goldmine for Startups

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Analytics 246
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Hyperlocal Marketing: A Tried And True Method For Successful Online Marketing

YoungUpstarts

These companies that own these websites spend billions of dollars on advertising and are regularly visited by the most Internet users. Hyperlocal marketing is the original advertising strategy. Direct mail marketing was used to get flyers into people’s homes and onto the kitchen table.

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13 Of The Biggest Mistakes Entrepreneurs Make (That May Not Seem Like Mistakes At All)

YoungUpstarts

Especially in a global economy that is becoming flatter and more competitive by the day, skimping on marketing is not the way to save money, because you’ll quickly find yourself out-publicized and out-advertised by the competition. At RME, we actually used marketing risk as a competitive edge.

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10 Areas Where You Can Win With Predictive Analytics

Startup Professionals Musings

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions.

Analytics 177
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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

You’d be much better served to use what you know about your customers to create highly targeted and personalized direct marketing campaigns. That’s where word-of-mouth advertising begins. In 1983 he cofounded Direct Mail Express (DME) in Daytona Beach, Florida, with his siblings Mike and Kathy.

Customer 170