Paywalls, SEO, and the Need for a Damn Good Brand
ConversionXL
JULY 3, 2020
As popular as news sites may seem, Smullen explains, they’re small fish in search: Mel Silva, Google’s managing director for Australia, said that news accounts for barely 1% of actions on Google search in Australia, and that Google earned only AU$10 million in revenue from clicks on ads next to news-related queries. But it’s not easy.
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