YoungUpstarts

DECEMBER 5, 2013

CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising. A new paradigm. That was a decade ago.

Programming 150

Programming Turkey Social Media Redemption 150

alexpoole.info

AUGUST 14, 2012

What about what David Ogilvy said in his OGILVY ON ADVERTISING, and elsewhere? When I started working in the advertising business in the mid 70s there was quite a fashion amongst a.ds My graduate students in Research Methods did a study based upon my paper on serif vs. sans serif faces. Interested in the paper? Excellent work.

Technical Review 85

Technical Review Software Review Design Web 85

Startup Professionals Musings

DECEMBER 1, 2014

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Investment risk management.

Analytics 257

Analytics Entrepreneur Retention Social Media 257

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Investment risk management.

Analytics 248

Analytics Retention Social Media Startup 248

Startup Professionals Musings

MARCH 12, 2013

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Investment risk management.

Analytics 246

Analytics Retention Startup Social Media 246

Startup Professionals Musings

FEBRUARY 6, 2019

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. The challenge is to increase response rates and propagate a single view of the customer, by integrating customer data from multiple Web and social media interactions. Investment risk management.

Analytics 177

Analytics Retention Social Media Campaign 177

mashable.com

JULY 18, 2012

In January 2006, Google acquired advertising company dMarc Broadcasting for $102 million. After negotiations between the two companies, Google acquired video compression company On2 in February 2010 for $133 million in Google stock. The company helped Google improve its mobile advertising solutions. dMarc Broadcasting.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104