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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

The internet continues the disintermediation of content creation. Examples include the current rise of native advertising and the fundamental platform shift to mobile. Empowering Content Creators. We believe the latter, provided that the startup is trying to accomplish a step-function change, not just an incremental one.

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What Is a Business Model? Business Models Explained

Up and Running

Advertising. The advertising business model has been around a long time and has become more sophisticated as the world has transitioned from print to online. The fundamentals of the model revolve around creating content that people want to read or watch and then displaying advertising to your readers or viewers.

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Twitter Link Roundup #60 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The great RockMelt social disintermediation – [link]. 9 in 10 young adults trust advertising (aieee!) – [link]. 40 Extremely Shocking Advertisements – [link]. 100 Creative Modern Advertisements – [link]. 40 Extremely Shocking Advertisements – [link]. Do agencies need labs?

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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Safari and Firefox have already started to wean advertisers from them. Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. The first three go hand-and-hand—if advertisers can measure and get a good return on ad spend, they’ll keep buying ads.

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Twitter Link Roundup #149 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Another industry being disintermediated by technology: Gaming Faces Its Archenemy: Financial Reality – [link]. “Advertising is like a s**t and sugar pie.” Advertising Becomes Amazon’s Newest Low-Price Weapon | Advertising Age – [link]. – [link]. ” – [link].

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Trail Mix and Online Advertising

Eric Friedman

What does trail mix have to do with online advertising? Darren Herman , who is a thought leader in the ad planning world, recently published Disintermediation of Online Display Advertising ( Link to the PDF ) In which he recounts the early stages of online advertising and brings you up to speed in a clear and concise way.

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Corporate Venture Capital: Obligatory or Oxymoron?

David Teten

At Virgin Mobile USA, Mari led early initiatives in mobile commerce, social networking and advertising. Urs Cete, the Head of Bertelsmann Digital Media Investments , notes, “If you think you can provide just money, you will be disintermediated.”. Mari Holds a B.A. Entrepreneurs today expect more than just capital from their investors.