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Direct Vs. Indirect Distribution

YoungUpstarts

Aside from ditching the storefront, there are some important things to consider when moving your distribution to the internet. While distribution channels have not largely changed over time, the demand of consumers to have fast and convenient delivery has become the norm. How does this affect your distribution strategy?

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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. But distribution is now unlimited. Not so fast.

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Why Online Video Just Took One More Big Step to Legitimacy

Both Sides of the Table

Anyone who reads this blog frequently will know that I am a big believer in low-cost video content and specifically the power of YouTube as a content creation & distribution platform. Distribution costs have, too. The industry finally has one of their own at the helm of the largest YouTube network. They read less than 30 minutes.

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Why Hulu is the OPEC of Online Video

Both Sides of the Table

Once this new service became popular then the media companies could control the rules of distribution & advertising. The goal of any cartel is to control production, distribution & marketing of a set of goods with the goal of maintaining high prices. Because they are anti-competitive most countries ban cartels.

Video 292
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Can Your New Venture Pass The Scrutiny Of Investors?

Startup Professionals Musings

This will involve an analysis of the company’s distribution channels, advertising, and pricing strategy. They will also assess trends in the market and how current economic, political, and demographic conditions relate. Sales and marketing strategy.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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The Power of Torso TV (Why Media is Racing to the Middle)

Both Sides of the Table

When you have limited distribution, the costs of distributing media are so prohibitive that only the largest of media producers (and distributors) are relevant. That couldn’t happen without the advent of lower cost production & distribution. This was how companies who produced media became big before the Internet.

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