The Next Web

OCTOBER 28, 2012

Classes on growth hacking are being taught in Singapore. Paid advertising channels follow the same pattern. Whether free or paid, a successful distribution channel typically becomes saturated quickly as competitors jump in. Today, a stronger distribution strategy can beat a superior product. Product-growth fit.

Technical Review 150

Technical Review Software Review San Francisco Distribution 150

Duct Tape Marketing

NOVEMBER 1, 2017

So instead of just being the department that makes pretty pictures or the department that spews out advertising or that makes cold calls or that tries to convert customers using all manner of collateral material, marketing the function actually becomes that which builds and creates customers, which we’re now calling audiences.

Cost 36

Cost Marketing Audience Media 36

www.readwriteweb.com

OCTOBER 18, 2010

Chak has been able to get a couple of distributors in Singapore to buy his greeting cards designed by a community of artists, but is struggling to find a steady, repeatable model. Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52

www.readwriteweb.com

OCTOBER 18, 2010

Chak has been able to get a couple of distributors in Singapore to buy his greeting cards designed by a community of artists, but is struggling to find a steady, repeatable model. Raymond has built a nice business through efficient distribution deals and will do about $250,000 in revenue this year.

Marketing 52

Marketing Bootstrapping Incubator Angel Investor 52