VC Cafe

MARCH 16, 2025

The flattening of the mobile adoption curve and Apple’s deprecation of its Identifier for Advertisers (IDFA) have elevated customer acquisition costs significantly. Get creative with distribution, have a content strategy: a deep understanding of growth, including A/B testing and constant iteration, is essential.

Technical Review 78

Technical Review B2C Generative AI IPO 78

Both Sides of the Table

FEBRUARY 7, 2011

From there most websites unfortunately don’t know what to really do with it so it basically just becomes a way to log you in and potentially allow advertisers to serve up more targeted (and therefore higher CPM) ads. Meebo gained traction because there’s was viral component when users wanted to tell their friend.

Connecticut 286

Connecticut Cofounder Silicon Valley Web 286

Startup Professionals Musings

JUNE 4, 2011

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Viral 228

Viral Marketing Startup Demand 228

crowdSPRING Blog

MARCH 15, 2013

The chart above shows age distribution within major social networks and online communities. Facebook Newsfeed Advertising: Why We Won’t Do That Again | MarketingProfs – [link]. ViralSearch: Identifying and Visualizing Viral Content – [link]. Here are some of the links that I’ve liked and shared this past week!

Social Media 105

Social Media Small Business Design Media 105

Version One Ventures

OCTOBER 31, 2016

When we think about this question, it’s important to remember that startups today fail due to lack of distribution and product-market fit – not because of technical problems that they were unable to solve. Virality and marketplaces: generally low, but…. Generally speaking, marketplaces aren’t blessed with intrinsic virality.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Both Sides of the Table

JANUARY 17, 2011

Creativity in our business lives – The average tech startup these days spends time talking with colleagues & investors about a multitude of things: customer acquisition, viral adoption, raising capital, hiring / firing employees, product features, technology trends, marketing / branding, and on and on.

Technical Review 356

Technical Review Framework Audience Media 356

Entrepreneurs-Journey.com by Yaro Starak

AUGUST 5, 2011

Finding advertisers and maximizing revenue can become hard work at times. TextLinkAds is a marketplace where advertisers look for publishers that are related to their products/services. Advertisers also buy ads for back-linking purposes here. Guest Bloggers can distribute content for free. So that’s kinda nice as well.

Web 89

Web HTML Software Review SQL 89

ConversionXL

MARCH 6, 2019

Video content allows advertisers to tell a more complex story than text or images alone. Don’t copy the style of a popular video (especially a “viral” one) if you’re trying to drive home your unique value proposition or establish your brand. are a big reason why Linkedin has become a popular, if expensive, platform for B2B advertisers.

Video 129

Video B2B Technical Review Campaign 129

thebarefootvc

DECEMBER 16, 2011

Mobile advertising became more targeted and user friendly by adapting to the small screen — but advertisers are slow to adopt , with much upside still to come. The viral nature of social media no doubt aided this growth, as did improvements in the online shopping experience. What’s Next in 2012….

Technical Review 110

Technical Review India Mobile Hockey Stick 110

www.clickz.com

JANUARY 7, 2013

Media Planning Media Buying Publishing Display Advertising Video Mobile. Additionally, use social media advertising to target your audience and to send them to your page rather than off of the social media site. Then distribute this content on YouTube, Facebook, and Twitter in addition to social sharing. Display Advertising.

Social Media 86

Social Media Media B2C New York 86

Startup Lessons Learned

SEPTEMBER 15, 2008

If its part of a viral loop, its probably trying to get them to invite more friends (on average). More often This logic can be extrapolated to the web world to mean: more users, visiting your site more often, for longer amounts of time to maximize advertising exposure. But in my experience this is not useful most of the time.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

ConversionXL

OCTOBER 4, 2022

Tactics are the specific activities you’ll use to communicate with customers (for example, advertising on social media with a 20% discount code). Identify key characteristics that delineate one audience segment from another, then create and distribute appropriate content. Both are critical. They use intent signals (e.g.,

eCommerce 129

eCommerce Marketing Social Media Retention 129

Mike Michalowicz

FEBRUARY 11, 2013

Purchase a membership that allows you to advertise your business and USE IT. This will help you build your customer or client base without having to spend a lot on advertising. You can also print off coupons for their Human Resource department to distribute, or send them a digital coupon they can email to employees to print off.

Small Business 167

Small Business Marketing PR Social Media 167

mashable.com

SEPTEMBER 12, 2011

Then we allocated the saved money into hiring the highest quality developers available — especially those who have experience working with a distributed team. Join the conversation by adding Mashables Pete Cashmore to your Circles on Google+ Close Welcome to Mashable! Sign in with Facebook or Twitter to get started! All Rights Reserved.

Startup 79

Startup Social Media RSS Social Network 79

Startup Professionals Musings

SEPTEMBER 2, 2012

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Customer 250

Customer Marketing Viral Demand 250

YoungUpstarts

NOVEMBER 22, 2012

We had a chance to chat with Nicolas Franchet, Facebook ‘s Head of Retail & e-Commerce on its Global Vertical Marketing team, as well as Maz Sharafi, Head of Local Advertising Sales and Partnerships, on how small business owners, especially retailers, build an effective online strategy for Facebook.

Advertising 150

Advertising Japan Mobile Social Network 150

mashable.com

SEPTEMBER 22, 2008

Google buzz Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Expert Rackspace Hosting MaxCDN Content Delivery Dynect Managed DNS ConVerdge Communities About Us Submit a Tip! What will you find here? Join the 2.3

Software Review 78

Software Review Social Media Social Network Software 78

Startup Professionals Musings

OCTOBER 5, 2013

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Marketing 260

Marketing Viral Demand Channel 260

crowdSPRING Blog

MAY 17, 2010

Like many small companies with limited marketing budgets, we are forced to work with the resources at hand, so creativity, partnering approaches, social media, and viral efforts tend to be our stock in trade. Or right here on the good ol’ Internets?

Marketing 84

Marketing Startup Small Business Viral 84

Startup Professionals Musings

DECEMBER 7, 2022

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts.

Startup 335

Startup Social Media Metrics Viral 335

Up and Running

JANUARY 22, 2020

There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. But you’re still walking a tightrope with pay-per-click on search engines and paid social media advertising. Social media is one of the most critical organic cannabis advertising channels to master.

SMS 101

SMS Marketing Affiliate Social Media 101

Startup Professionals Musings

MARCH 9, 2020

Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially. Continually add new marketing and distribution partners. Real growth requires new and innovative ways to find customers, as well as old-fashioned advertising and email blasts.

Social Media 329

Social Media Metrics Viral Channel 329

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. Wigzo is an AI cloud automation tool that ecommerce merchants can use for personalization , analytics, and advertising. Wigzo spent $80k on their MVP.

Sweat Equity 78

Sweat Equity Software Review Vesting Cofounder 78

Startup Professionals Musings

SEPTEMBER 22, 2022

You must use self-promotion early and often through viral videos, blogging, and industry leadership, to establish credibility with your customers. To accelerate revenue and profit growth, you need innovative marketing strategies that go well beyond conventional advertising and distribution.

Marketing 333

Marketing Revenue Matching Viral 333

The Next Web

FEBRUARY 26, 2014

No matter how you look at it – bandwidth consumption, number of viewers per hour, virality – online video has taken over the Web. Naturally, the cash follows and online video advertising became the fastest growing segment in the advertising world, doubling every two years. Meanwhile, in the advertising space….

Advertising 138

Advertising Video United States Syndicate 138

Sophia Perl of Wisdom

AUGUST 27, 2011

The main difference is that they were able to leverage their distribution channel. He mentioned that an idea is worth nothing and often times fails because lack of distribution channel. You can get more sign-ups using viral techniques. It’s possible to outgrow other competitors who have a lot more funding than you.

EC2 53

EC2 Social Network Distribution Demand 53

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 103

Distribution Widget Viral Social Media 103

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). Advanced brand tracking studies can include inputs from digital advertising efforts, social listening tools, and other operational data.

Metrics 157

Metrics Marketing Campaign Audience 157

Genuine VC

APRIL 30, 2008

However, for the past couple years, the metrics of “success” with early-stage digital media startups (especially consumer-facing ones) have clearly focused on distribution, as opposed to monetization. The old playbook six years ago was that the web distribution could be bought for a price with Google Adwords.

Distribution 100

Distribution Widget Viral Social Media 100

Both Sides of the Table

SEPTEMBER 1, 2010

I originally came from the entreprise software world (for 10 years) and before that I was in mobile & telecoms (8 years) so the last three years of immersing myself in consumer Internet, digital media & advertisings has been very eye opening. Things started to spread more virally. Ah, the joys of youthful naivete.

Offshore 284

Offshore Widget SEO Distribution 284

crowdSPRING Blog

AUGUST 6, 2017

“Acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.” The story behind Khan Academy is tech legend: educator Salman Khan started by posting videos on YouTube to help his cousin with her math homework and the videos went viral. ” Udemy.

Programming 73

Programming Technical Review Small Business Illinois 73

ConversionXL

FEBRUARY 3, 2022

SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Neither would have achieved virality had customers not received something tangible for their efforts. The result?

Retention 113

Retention Marketing Acquisition Channel 113

VC Cafe

JULY 15, 2021

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Almost overnight, a huge new industry was created around mobile.

Mobile 190

Mobile Social Media Distribution PR 190

ConversionXL

NOVEMBER 6, 2019

Gadea leveraged his connections in Silicon Valley to seed viral distribution of the product, which, in turn, generated the revenue to hire engineers and scale the company. Wigzo is an AI cloud automation tool that ecommerce merchants can use for personalization , analytics, and advertising. Wigzo spent $80k on their MVP.

Sweat Equity 50

Sweat Equity Software Review Vesting Cofounder 50

Up and Running

MAY 23, 2016

If you’re working closely with partners who are helping you distribute your product, it’s especially important to make sure they understand who you are, how you speak, and who you serve. Develop a landing page, do some lightweight advertising, and generally reach out to as many potential customers as you can.”.

Software Review 74

Software Review Software Delaware Forecast 74

YoungUpstarts

OCTOBER 27, 2018

Good quality tote bags will continue to advertise your company for years after you hand them out. The sticker might even go viral and produce plenty of free publicity for your company. Next, try to distribute logo stickers to cause a viral sensation. A tote bag also has space for a big, eye-catching logo on it.

Customer 166

Customer Guerilla Social Media Viral 166

Startup Professionals Musings

MAY 2, 2010

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Viral is an outcome, not a strategy. Innovation in marketing is perhaps more important than product innovation. Keep it real, social, and events-based. Want control?

Marketing 137

Marketing Startup Viral Demand 137