Steve Blank

NOVEMBER 2, 2009

In times when venture capital is hard to get, investors extract high costs for failure (down-rounds, cram downs , new management teams, shut down the company.) Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.)

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crowdSPRING Blog

FEBRUARY 21, 2014

Can you imagine getting your competitors to advertise for you? How You Get Slaughtered in a Down Round: When Taking Venture Capital Doesn’t Go as Planned – crowdspring.co/MvF29W. DHL Pranked UPS Into Advertising For Them – crowdspring.co/1jOeA6v. Well done, DHL! “If you want to sell ads, sell ads.

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crowdSPRING Blog

MAY 10, 2013

The Damaging Psychology of Down Rounds | by Mark Suster – [link]. Newspapers need to stop lying to themselves — and to advertisers — about their circulation – [link]. 50+ Creative Advertising Print Ads | Grafix Designs – [link]. 50+ Creative Advertising Print Ads | Grafix Designs – [link].

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