Digital marketers are the tech industry’s trailblazers, according to Pathrise
The Startup Magazine
JULY 21, 2021
This includes creating content like blog posts, videos, social media posts, and more. This is where paid advertising comes in. Pay-per-click (PPC) advertising is another essential digital marketing tool. Digital marketers run a PPC ad (like a social media banner) and then only pay when prospective customers click the ad.
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