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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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10 Essential PR Tips for Startups

mashable.com

10 Essential PR Tips for Startups. Share on Tumblr email share Share on Tumblr email share. Sign up for her course on “ PR for Startups ” to learn more about getting media coverage for your fledgling business. People generally don’t like to be part of blast emails, and journalists are no exception.

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5 Ways To Make Sure Your Online Store Is Holiday-Ready In 2014

YoungUpstarts

So we know as well as you do that claiming customers’ attention and business in the holiday season, when big box retailers and online retail giants are flooding them with advertisements and deals, is especially challenging. As a local business, advertising and PR firms might be out of reach. Freshen up your website.

PR 229
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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Business model: o They bought a lot of ad inventory (banner ads/advertising) driving people to signup forms, converting (fill out form) and sold leads, o Initial strategy was first comparison shopping and then monitoring and upselling on more savings. To make PR big you need to find a way to “make news”.

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The Ultimate CEO Twitter List

YoungUpstarts

todsacerdoti : As the CEO and founder of Brightroll, Tod Sacerdoti shares his insight into digital video advertising. missusP : Christine Perkett, CEO of PerkettPR shares her view as the head honcho of one of tech’s best PR companies. bonforte : CEO of Xobni Jeff Bonforte discusses how people can email and communicate smarter.

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The Silent Benefits of PR

Both Sides of the Table

I’ve been having this PR discussion with three separate portfolio companies at once so I thought I’d just publish my thoughts more broadly. I have written many times about PR so if you want a deep dive on the “how” of PR you may enjoy reading some of these posts. PR pays dividends in Biz Dev.

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Email Marketing Strategy: Collecting Subscribers, Users & Loyal Customers

ConversionXL

If you want to build a successful business, a strong email marketing strategy is one of the best ways to do it. Over a third of email marketers struggle with acquisition and close to a half say increasing engagement is their number one challenge. And more relevant than ever. However, it’s not without challenges. Consideration.

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