Startup Professionals Musings

APRIL 25, 2014

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Lead Generation 248

Lead Generation SEM Social Media Startup 248

Startup Lessons Learned

SEPTEMBER 22, 2008

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

San Francisco 167

San Francisco CPA SEM CTO Hire 167

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. And it turns out that we click a lot.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Startup Professionals Musings

AUGUST 6, 2016

Indeed, while the rules and technologies for lead generation have changed, Forrester and other experts still see it as the most effective way for businesses with limited budgets to maximize their return on marketing investment (ROMI). It’s also one of the most accountable, with in-depth data provided by search engines about performance.

Viral 120

Viral Lead Generation Customer SEM 120

VC Cafe

FEBRUARY 7, 2011

Today’s e-consumers are reaping the benefits of eCommerce’s cornerstone: Superior technological innovation. They are accustomed to more frictionless buying, easier payments, smarter recommendation engines, sharper display (product images, 3D, HD), short fulfillment time, and excellent customer service.

eCommerce 94

eCommerce Open Source SEM Technical Review 94

ConversionXL

APRIL 4, 2017

You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. This is generally split into two areas, though they’re often used together to some varying proportion: Search Engine Marketing. You have traffic, and I pay for placement in front of your audience. Hacking Sales.

Channel 118

Channel Marketing Viral SEO 118

ConversionXL

JUNE 30, 2019

You can also get insights into your competitors’ strategies in display advertising, organic and paid search, and link building. Here’s Tony DeYoung explaining his process to do just that: Tony DeYoung: I always do competitive analysis for SEO and SEM. With SEMrush , you can find your competitors’ best-performing keywords.

SEO 126

SEO Conversion Analytics Design 126

ConversionXL

MAY 11, 2017

You can also get insights into your competitors’ strategies in display advertising, organic and paid search, and link building. Here’s Tony DeYoung explaining his process: Tony DeYoung: “I always do competitive analysis for SEO and SEM. With SEMrush you can find out what are your competitors’ best performing keywords.

SEO 131

SEO Analytics Conversion Search 131

Startup Professionals Musings

JUNE 18, 2012

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. That’s a burn rate of at least $10K per month that can be eliminated if you are handy with computers and Quickbooks.

Cost 255

Cost Burn Rate SEM Startup 255

Startup Professionals Musings

FEBRUARY 15, 2011

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. That’s a burn rate of at least $10K per month that can be eliminated if you are handy with computers and Quickbooks.

Entrepreneur 235

Entrepreneur Burn Rate SEM Social Network 235

Gust

JUNE 10, 2012

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM), like cohort analysis , yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. Skip the IT consultants and build an entry website yourself to save $50K. Sales and marketing costs.

Cost 139

Cost Burn Rate SEM Startup 139

Startup Lessons Learned

SEPTEMBER 13, 2008

Lessons Learned by Eric Ries Saturday, September 13, 2008 SEM on five dollars a day How do you build a new product with constant customer feedback while simultaneously staying under the radar? Trying to answer that question at IMVU led me to discover Google AdWords and the world of search engine marketing. SEM is a simple idea.

SEM 164

SEM San Francisco Lean Continuous Deployment 164

The Next Web

NOVEMBER 11, 2013

The explicit promotion of Brazilian-made apps on smartphones is the latest in a series of expansions to the “ Good Law ” (or Lei Do Bem), which previously gave tax breaks for technology innovations and has helped lower the price of smartphones in Brazil, where prices were the highest in the world. Give young startups a global experience.

Brazil 149

Brazil Portugal Silicon Valley Mobile 149

Startup Professionals Musings

FEBRUARY 13, 2010

Technology costs. Do basic Search Engine Optimization (SEO) and Marketing (SEM) yourself. Use the Internet and social networking instead of public relations companies and advertising agencies. That’s a burn rate of at least $10K per month that can be eliminated if you are handy with computers and Quickbooks.

Burn Rate 125

Burn Rate SEM Social Network Angel Investor 125

crowdSPRING Blog

FEBRUARY 10, 2010

Advertising/Marketing. SEO/SEM Content. Need to generate great search engine optimization (SEO) content or develop strong search engine marketing (SEM) campaigns? We have a global pool of writers who are ready to help. Worried about increasing sales or competing against bigger companies? Our writers can help.

Non-disclosure Agreement 93

Non-disclosure Agreement SEM Non-Compete Community 93

VC Adventure

FEBRUARY 5, 2013

Just because you are a product-focused or technology-focused company doesn’t mean that you aren’t building a brand. Some of the best technology companies have built the stickiest brands. To do this well you often hire designers, engineers, and product managers. Every Company is Building a Brand. Another great example is Intel.

Sales 75

Sales Product Marketing SEM 75

Startup Lessons Learned

SEPTEMBER 15, 2008

More often This logic can be extrapolated to the web world to mean: more users, visiting your site more often, for longer amounts of time to maximize advertising exposure. Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.

San Francisco 166

San Francisco Lean Technical Review Continuous Deployment 166

Both Sides of the Table

MAY 15, 2010

StackOverflow is a free Q&A site for software developers, blending functionality from wikis, blogs, forums, and social voting (similar to Digg/Reddit); 7.1mm unique visitors per month; new funds will be used to build out engineering team and build out product. Advertising clients include: Sony, Microsoft, NBC, and Clicker.

Stealth 285

Stealth SEC Advertising Accredited Investor 285

Eric Friedman

NOVEMBER 10, 2008

I recently interviewed Motoko Hunt of AJPR for Search Engine Strategies Chicago where she will be speaking in the Search Around the World: Europe, Asia/Pacific & Latin America panel. International SEM and SEO have become more important in the last few years – what areas should people focus on? Motoko Hunt.

Chicago 60

Chicago Search SEM Asia 60

VC Adventure

FEBRUARY 5, 2013

Just because you are a product-focused or technology-focused company doesn’t mean that you aren’t building a brand. Some of the best technology companies have built the stickiest brands. To do this well you often hire designers, engineers, and product managers. Every Company is Building a Brand. Another great example is Intel.

Sales 48

Sales Product Marketing SEM 48

Transformify

AUGUST 18, 2021

Search Engine Optimization or SEO, SEM. The platform generally works like a search engine where clients can look for contractors offering the exact services that they want within their price range. Contribute to the conversations before advertising your skills. Teaching and Tutoring. Freelance Writing and Copywriting.

Technical Review 89

Technical Review Software Review Search Portfolio 89

Startup Professionals Musings

SEPTEMBER 15, 2013

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Now some never see the people they support, but are experts on the technology involved. Writing specialists.

Entrepreneur 267

Entrepreneur SEM Lead Generation Social Network 267

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search). Search marketing. We have your back.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies. The search network involves pay-per-click advertising (or Paid Search). Search marketing. We have your back.

Social Media 48

Social Media Marketing Analytics Audience 48

Startup Professionals Musings

FEBRUARY 21, 2011

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Now some never see the people they support, but are experts on the technology involved. Writing specialists.

Product 223

Product Entrepreneur SEM Lead Generation 223

Startup Professionals Musings

FEBRUARY 24, 2010

As your business starts up, you need marketing programs, Search Engine Optimization (SEO), Search Engine Marketing (SEM), a modern “pull” strategy based on social networks, and lead generation. Now some never see the people they support, but are experts on the technology involved. Writing specialists.

Entrepreneur 120

Entrepreneur SEM Lead Generation Social Network 120

Hearpreneur

JUNE 26, 2022

Every waking day, we are having tremendous changes in regulations and technology which greatly affect the way businesses operate. Technology continues to develop productive environments that are location-independent, mobile-first, and social-commerce-centric. How does new technology improve upon an antiquated industry?

Artificial Inteligence 133

Artificial Inteligence Technical Review Entrepreneur Software Review 133

crowdSPRING Blog

APRIL 3, 2015

Trada, the Google Ventures-Backed SEM Crowdsourcing Firm, Closes Its Doors mklnd.com/1xPy1rc. How Search Engines Work, Part Two crowdspring.co/1BJ45rq. A designer shows 42 Technologies to Make Your Home More Eco-Friendly (Infographic) crowdspring.co/1CgJjUX. The Shut-In Economy – buff.ly/1FWcjEj. crowdspring.co/1FZGYgK.

Small Business 48

Small Business Design Social Media Software Review 48