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US TV advertising is $60 billion in its own right. Most of the informed people I know are telling me that the sharp sell-off has more to do with European national debt (PIGS as it is called: Portugal, Italy, Greece & Spain) than the current US dilemma of a S&P downgrade of the US government debt. Expect it to spread.
From its roots in ancient Greece to modern topics like unequal gender pay, business ethics is a large field of study. False or discriminatory advertising, negative treatment of employees and ignoring safety concerns in products can undermine consumer confidence. Unethical business practices can have the opposite effect on customers.
For the sake of simplicity, let’s assume ads do a good job at matching consumers and advertisers, and that everyone is equally permeable to them. Same with censorship; if Europe threatens to block Twitter unless they filter out the word Greece, Twitter will probably do it (and probably Italy too, for good measure).
Bloomberg Government. Greece Steps Back From the Brink. For Greek Politicians, Election Doesn’t Make Governing Any Easier. Greece Steps Back From the Brink. Advertising. Go To Businessweek.com. Bloomberg.com. Businessweek.com. Bloomberg TV. Professional Products. Bloomberg Anywhere. Bloomberg Tradebook.
With debt levels so high and confidence in government so low, the bond market has come a knocking and is intimidating the heck out of European governments. First, the bond market knocks on Iceland’s door (see Michael Lewis' Vanity Fair article and his book Boomerang ), then Ireland's, then Greece's and now Italy's. Who’s next?
Nausika lives and works in Athens Greece. … it’s pronounced Nafsika) and I come from Greece. I live and work in Athens which is Greece’s capital. Of course I’d love nothing more than to design a worldwide branding project but to be realistic, such projects mostly go to big advertising agencies. And it got hit hard.
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