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We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. And the results weren’t the traditional PR metrics of number of articles or inches of ink. It wasn’t measured by how busy you were, it was measured by results.
The Definition of Advertising Has Never Been More Unclear | Adweek – crowdspring.co/15pL6DI. 12 Questions: Meet Nausika Georgakopoulou (Greece) – crowdspring.co/15u9zNy. . “Content marketing attracted 12% of marketers’ budgets in 2012 & more than half plan to spend more this year” – crowdspring.co/18qdqKa.
State of Web Design in Greece – [link]. Creating HTML Emails – How To And Design Inspiration – [link]. Designing For The Future Web – [link]. Creating Web Design Wireframes: Tools, Resources and Best Practices – [link]. Unconventional Website Designs – [link].
Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). We use that on very thin ice data, we bought advertising.
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