SuperMac War Story 6: Building The Killer Team – Mission, Intent.
Steve Blank
APRIL 9, 2009
But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. Thanks so much for sharing such stories.
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