Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)
ConversionXL
AUGUST 5, 2013
In other words, one of the best ways to improve landing page conversions is to maintain scent: make pre-click and post-click message + look & feel match. They match! Ad design (or email design etc) needs to match landing page design. Landing page has no copy except for the product name. You have to maintain the scent.
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