ConversionXL

AUGUST 5, 2013

The only thing that matches here is that it’s the same type of product on the photo, but it’s not the same photo (should be). Landing page has no copy except for the product name. The green one was the banner ad: Whoa, really? Green/orange banner and dark gray / red landing page? 7 Kashflow.

Advertising 111

Advertising Bulgaria UAE Matching 111

Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for? ADD TO BAG.

Framework 164

Framework Marketing Metrics Audience 164

Hearpreneur

MAY 9, 2018

Funny enough – after Beyonce and Jay-Z had their own BlueIvy (one year after mine), I spent a lot of time talking to advertising trade publications and regional newspapers about the history behind my choice of the name. It was the media’s own way of potentially learning why the celebrities chose the name themselves!

Naming 91

Naming Entrepreneur Vermont PR 91