10 Recent Neuromarketing Research Studies (and Their Real-World Takeaways)
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OCTOBER 2, 2018
Failure to CAPTCHA Attention: Null Results from an Honesty Priming Experiment in Guatemala”. Stewart Kettle and his four co-authors (in addition to earning “Academic Article Title ‘Pun of the Year’”) tried to see if CAPTCHA messaging could improve tax collection in Guatemala. Measuring advertising effectiveness in Travel 2.0
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