Startup Professionals Musings

MARCH 20, 2020

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Hockey Stick 307

Hockey Stick Guerilla Acquisition Revenue 307

Startup Professionals Musings

DECEMBER 17, 2022

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

Startup Professionals Musings

SEPTEMBER 26, 2014

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

www.inc.com

JULY 9, 2010

They offered employees referral bonuses, posted on job boards and committed themselves to so-called "guerilla recruiting." Even if you dont have a huge network of people to advertise your meetups with, you can always try becoming an official Meetup group to get the word out. 500|5000 The 2010 Inc. 500|5000 List The 2010 Top Lists Inc.

Intellectual Property 55

Intellectual Property Los Angeles San Francisco New York 55

Up and Running

SEPTEMBER 8, 2016

Start doing guerilla marketing. Create a paid advertising campaign. Alert the press (reach out to local newspapers, radio stations, businesses, and so on). Come up with a compelling social media campaign to build brand awareness (a competition perhaps, or a giveaway).

Software Review 60

Software Review Technical Review Intellectual Property Lean 60

ConversionXL

AUGUST 4, 2020

After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. You could use quick-and-dirty guerilla research methods (e.g., The “aware but yet to buy” as well as recently churned segments can offer up a ton of insights.

SQL 117

SQL Software Review Agile Metrics 117

Women Entrepreneurs Can

FEBRUARY 8, 2023

You can make many different marketing investments, such as online advertising, content marketing, email marketing, or even guerilla marketing. Invest in Marketing Investing in marketing is essential for any business that wants to reach new customers and grow its customer base.

Artificial Inteligence 52

Artificial Inteligence Guerilla Technical Review Stock Options 52

The Startup Magazine

APRIL 17, 2020

Advertising has long been an effective way to capture attention, but the problem is that the average person is bombarded by 5,000 ads per day. With so much advertising noise out there, it’s important for you to cut through the chaos, and one way to do that is by getting creative. Because let’s face it: lackluster ads get ignored.

Advertising 90

Advertising Guerilla PPC eCommerce 90

YoungUpstarts

OCTOBER 27, 2018

Good quality tote bags will continue to advertise your company for years after you hand them out. Logo stickers form the backbone of any solid guerilla marketing campaign. With limitations in most states on single use shopping bags, many customers want good quality tote bags to replace them. Stationery Items.

Customer 166

Customer Guerilla Social Media Viral 166

David Teten

OCTOBER 1, 2015

Development firms that advertise part equity and cash are simply not mature in defining their model, and thus they have no business taking stakes in others. During this process, we start opening up our tight network of product, data/growth and design advisors to help; what at OAB, we like to call Guerilla Development.

Software Development 60

Software Development Software Developers Software Review Technical Cofounder 60

Startup Professionals Musings

MARCH 3, 2018

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Startup Professionals Musings

NOVEMBER 1, 2015

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. Thus even if unit sales keep increasing, revenues can lag due to the need for lower prices as the mainstream market takes over.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

YoungUpstarts

OCTOBER 16, 2017

Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising. But, there’s something more important than advertising for the sake of it. Undercover marketing.

Flash 162

Flash Marketing Stealth Social Media 162

BeyondVC

JUNE 2, 2004

We are not throwing money away on stupid advertising campaigns. The smart and seasoned entrepreneurs now have more outlets for guerilla marketing (blogger community is a new and great one). Additionally, we know how to reach users better and measure success. Remember the old adage that pioneers get arrows in their backs?

Web 78

Web XML Guerilla RSS 78

Gregg Fraley, Author of Jack's Notebook

JULY 19, 2012

Guerilla Innovation Chapter Three. It evolved from the work of the man who coined the term brainstorming, advertising maven, Alex Osborn. Small Biz Creative Problem Solving. Small business innovation is simply this: one problem after another. It’s a gauntlet. It’s a series of hurdles you have to jump over, and lots of them.

Guerilla 78

Guerilla Advertising Small Business Entrepreneur 78

This is going to be BIG.

JANUARY 25, 2010

7PM 20dot20 Advertising, Music & Media Mixer Check out the studio where iconic artists such as Michael Jackson, Bruce Springsteen, Stevie Wonder and many others churned out their hits. On the invite list, as always, are the top Advertising, Music, Media & Technology professionals. RSVP: [link]. Tuesday, January 26th.

Haiti 60

Haiti Community Arkansas Vermont 60

Up and Running

AUGUST 5, 2014

There’s a reason companies like Coca-Cola never stop advertising. To advertise her business on a shoestring budget, Lori had to think outside the box. You can argue over Lori’s success, but you can’t argue about the amount of press she got due to hard work and creative guerilla marketing. It may not be the people you think.

Los Angeles 156

Los Angeles Guerilla Green CPA 156

BeyondVC

JUNE 2, 2004

We are not throwing money away on stupid advertising campaigns. The smart and seasoned entrepreneurs now have more outlets for guerilla marketing (blogger community is a new and great one). Additionally, we know how to reach users better and measure success. Remember the old adage that pioneers get arrows in their backs?

Web 60

Web XML Guerilla RSS 60

Up and Running

APRIL 5, 2016

Don’t forget paid advertising. With such an emphasis on a big social media push before opening, it can be easy to forget paid advertising. It’s always a bonus to be able to leverage coverage and information with paid advertising—be it social, PPC, or traditional,” says Erin. Consider holding a VIP night or soft opening.

Social Media 60

Social Media Guerilla Elevator Pitch Campaign 60

crowdSPRING Blog

SEPTEMBER 6, 2017

Jay Conrad Levinson of Guerilla Marketing shares , Scott is the ultimate expert at profit optimization. The valuable word-of-mouth advertising you’ll generate by prioritizing your current customers is a growth path all its own. 5) Scott Hallman. Image courtesy of Mindvalley Insights. But, you should have. 7) Jay Abraham.

Small Business 56

Small Business Guerilla Philadelphia Hiring 56

Early Growth Financial Services

DECEMBER 13, 2012

Originally published in Business on Main Everybody talks about online advertising—but traditional marketing still makes it into most company budgets. So, if companies are still investing in traditional marketing, what are they investing in, and why?

Marketing 53

Marketing Campaign Advertising Entrepreneur 53

crowdSPRING Blog

SEPTEMBER 6, 2017

Jay Conrad Levinson of Guerilla Marketing shares , Scott is the ultimate expert at profit optimization. The valuable word-of-mouth advertising you’ll generate by prioritizing your current customers is a growth path all its own. 5) Scott Hallman. Image courtesy of Mindvalley Insights. But, you should have. 7) Jay Abraham.

Small Business 48

Small Business Guerilla Philadelphia Hiring 48

crowdSPRING Blog

JULY 12, 2016

Geospecific Advertising — Stores could drop pins for ads at certain locations on maps inside Pokémon Go, where players could view them in exchange for Pokéballs or potions. They could also pin those special discounts they’re already talking about on social media to the map to get the incentives greater targeted exposure.

Social Media 48

Social Media New York Mobile Media 48

ReadWriteStart

JULY 6, 2020

With today’s digital presence and fascinations with social media, there are many ways to execute this strategy online as well as viral videos, newsjacking, and even social media competitions that could be considered guerilla marketing. We recently had an experience with a client who was launching a new dating app in Toronto called Zepeel.

Marketing 156

Marketing Startup Guerilla Canada 156

Up and Running

APRIL 18, 2016

How do you want your customers to feel when they visit your website, view your advertising, or use your services? Your initial funding budget will also likely go toward any branding or advertising, and you may also decide to rent office space and hire employees, which is a fairly large expense.

Costa Rica 60

Costa Rica Italy Venture Capital Guerilla 60

crowdSPRING Blog

SEPTEMBER 13, 2010

How a small business used a guerilla tactic to build buzz and drive traffic. Many businesses have produced videos or other owrk and invited their own audiences to to participate by creating their own content on a given topic or subject. Let a fizzy competition for UGC begin! Patience, Grasshopper.

Viral 107

Viral Campaign Small Business Guerilla 107