Startup Professionals Musings

DECEMBER 17, 2022

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 265

Hockey Stick Guerilla Acquisition Startup 265

ConversionXL

AUGUST 4, 2020

Check out the social media links, sign up for the newsletter, and follow the checkout flow to make a purchase. After digging further, you may discover an advertising campaign where marketing promotes these products in-store and increases demand. You could use quick-and-dirty guerilla research methods (e.g.,

SQL 117

SQL Software Review Agile Metrics 117

Startup Professionals Musings

SEPTEMBER 26, 2014

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 263

Hockey Stick Guerilla Acquisition Revenue 263

www.inc.com

JULY 9, 2010

As an instant-messaging and social media service, Meebo never really had trouble finding and attracting talent. They offered employees referral bonuses, posted on job boards and committed themselves to so-called "guerilla recruiting." 500|5000 The 2010 Inc. 500|5000 List The 2010 Top Lists Inc. All rights reserved.

Intellectual Property 55

Intellectual Property Los Angeles San Francisco New York 55

The Startup Magazine

APRIL 17, 2020

Advertising has long been an effective way to capture attention, but the problem is that the average person is bombarded by 5,000 ads per day. With so much advertising noise out there, it’s important for you to cut through the chaos, and one way to do that is by getting creative. Social media ads and PPC ads are a dime a dozen.

Advertising 114

Advertising Guerilla PPC eCommerce 114

Up and Running

SEPTEMBER 8, 2016

Come up with a compelling social media campaign to build brand awareness (a competition perhaps, or a giveaway). Start doing guerilla marketing. Create a paid advertising campaign. Alert the press (reach out to local newspapers, radio stations, businesses, and so on).

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

YoungUpstarts

OCTOBER 27, 2018

Logo photobooths can spread your logo on social media. These booths allow customers to take pictures with friends and upload them to their social media. A highly used photobooth can increase your social media presence organically. Good quality tote bags will continue to advertise your company for years after you hand them out.

Customer 166

Customer Guerilla Social Media Viral 166

David Teten

OCTOBER 1, 2015

Design, development, and digital media shops, sometimes just a few years old, are doing bigger and bigger projects and come bearing cash flow and that scarcest resource, talent. Development firms that advertise part equity and cash are simply not mature in defining their model, and thus they have no business taking stakes in others.

Software Developers 60

Software Developers Software Development Software Review Technical Cofounder 60

Startup Professionals Musings

MARCH 3, 2018

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 130

Hockey Stick Guerilla Acquisition Revenue 130

Startup Professionals Musings

NOVEMBER 1, 2015

Scrappy guerilla marketing based on personal contacts and word-of-mouth campaigns gives way to more expensive customer acquisition using advertising, trade shows, and a marketing agency. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Hockey Stick 120

Hockey Stick Guerilla Startup Acquisition 120

YoungUpstarts

OCTOBER 16, 2017

Also known as stealth marketing, this clever tactic advertises a product in such a sneaky manner that people aren’t even aware that they’re being subjected to advertising. But, there’s something more important than advertising for the sake of it. Social media. Undercover marketing.

Flash 162

Flash Marketing Stealth Social Media 162

This is going to be BIG.

JANUARY 25, 2010

8AM Regulatory Scrutiny of Social Media: The Impact on PR Communicators in 2010 and Beyond. Join our panel of experts in media law, health care communications and digital/social media as we explore what this heightened government scrutiny may mean for PR practitioners, marketers and media strategists. RSVP: [link].

Haiti 60

Haiti Community Arkansas Vermont 60

Up and Running

AUGUST 5, 2014

There’s a reason companies like Coca-Cola never stop advertising. To advertise her business on a shoestring budget, Lori had to think outside the box. You can argue over Lori’s success, but you can’t argue about the amount of press she got due to hard work and creative guerilla marketing. It may not be the people you think.

Los Angeles 156

Los Angeles Guerilla Green CPA 156

Up and Running

APRIL 5, 2016

With a plan in place for your opening day, you’ll be able to ensure that you get plenty of customers in the door and generate enough media buzz to keep bringing in business long after. Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. Get in early. Alert the press.

Social Media 60

Social Media Guerilla Elevator Pitch Campaign 60

crowdSPRING Blog

JULY 12, 2016

Put it on social media. Plan and promote a battle royale at your gym, and use social media to report the blow by blows. Geospecific Advertising — Stores could drop pins for ads at certain locations on maps inside Pokémon Go, where players could view them in exchange for Pokéballs or potions. I want THAT.

Social Media 48

Social Media New York Mobile Media 48

ReadWriteStart

JULY 6, 2020

Then you find that the media doesn’t want to go anywhere near it? There’s no question that with today’s access to technology, coverage in the media is difficult to attain but you still might find yourself asking why: if my baby is so beautiful why does nobody want to hold it and rock it to sleep? THAT’S media worthy.

Marketing 156

Marketing Startup Guerilla Canada 156

Up and Running

APRIL 18, 2016

How do you want your customers to feel when they visit your website, view your advertising, or use your services? Your initial funding budget will also likely go toward any branding or advertising, and you may also decide to rent office space and hire employees, which is a fairly large expense.

Costa Rica 60

Costa Rica Italy Venture Capital Guerilla 60

crowdSPRING Blog

SEPTEMBER 13, 2010

Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. The result was spectacular: 46 million views in the first week, dozens of stories in industry journals, blogs, and the mass media. And skyrocketing sales for the new chicken sandwich BK was hawking.

Viral 107

Viral Campaign Small Business Guerilla 107