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Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. Early this year, SlideShare launched custom channels.
However, I prefer to think that I learned a new way of testing a market very quickly – without a product – to see if people actually want the product, thus increasing the potential for success. They have to want the information, and they have to want it now. But this is only the first part of the strategy.
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