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Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. Not necessarily in the shopping mindset.

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Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. Dont worry about selecting particularly good keywords, if youre new to SEM. Depending on the type of product, postings on forums, classifieds and emails could give enough information to help gauge potential response.

Demand 167
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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

What are “Reg D” filings with the SEC and why does this make it harder to stay in stealth mode? I asked some of the participating VCs, and they told me their attorneys had figured out a way to keep their stealth-mode companies stealthy.Yes, this strategy is not for every company. We spoke briefly about why.

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Crisis Shmisis: Q2 2010 Closes with 40 deals and more than $400 million raised in Israel (Deal Summary)

VC Cafe

Several of the rounds we not disclosed – perhaps the IVC report later this month will provide a bit more information. The company is still in stealth… May 24, 2010 - Taykey announced that it has raised an undisclosed amount in a round of funding from new investor Sequoia Capital. The company has raised $6.2

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Crisis Shmisis: 40 deals, more than $400 Million raised in Q2 2010 in Israel (Deal Summary)

VC Cafe

Several of the rounds we not disclosed – perhaps the IVC report later this month will provide a bit more information. The company is still in stealth… May 24, 2010 - Taykey announced that it has raised an undisclosed amount in a round of funding from new investor Sequoia Capital. The company has raised $6.2