Advertising Intellectual Property Viral 
Startup Professionals Musings
DECEMBER 30, 2020
Intellectual property is required for a competitive edge. That first burst of customers via word-of-mouth or a viral video won’t sustain your growth. Start with a range of platforms, including social media, advertising, and a great website.
Startup Professionals Musings
MAY 27, 2016
Some business successes can be attributed to luck, timing, or available funding, but in this case most agree that Gary was simply a marketing genius and he created his own market through creative advertising, emotional appeal and exclusivity. Similarly, mentioning viral marketing without specifics won’t assure fundability.
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SoCal CTO
NOVEMBER 10, 2009
In addition, I do a few consulting projects on the side, in the areas of product strategy, search engine optimization, and intellectual property. You mention social / viral aspects at both Google Photos and United Online. and also to local advertisements. I'll be interested to see what it turns into.
Startup Professionals Musings
MAY 1, 2021
Of course, never forget those ongoing perspiration items that seem to haunt you every day: Create intellectual property. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Incorporate, register your domain name, trademarks, and copyrights, then patent if possible.
Startup Professionals Musings
DECEMBER 17, 2021
Maybe more importantly, your long-term survivability is tied to intellectual property, like trade secrets and patents, as well as other less tangible items like your customer base, your experience, and your skills. Marketing and advertising are business realties. Word-of-mouth and viral are not long-term solutions.
Startup Professionals Musings
APRIL 29, 2012
Of course, never forget those ongoing perspiration items that seem to haunt you every day: Create intellectual property. Word of mouth advertising and viral marketing cost big bucks these days so budget for it. Incorporate, register your domain name, trademarks, and copyrights, then patent if possible.
Startup Professionals Musings
OCTOBER 16, 2012
Maybe more importantly, your long-term survivability is tied to intellectual property, like trade secrets and patents, as well as other less tangible items like your customer base, your experience, and your skills. Marketing and advertising are business realties. Word-of-mouth and viral are not long-term solutions.
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