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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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5 Ways To Make Sure Your Online Store Is Holiday-Ready In 2014

YoungUpstarts

So we know as well as you do that claiming customers’ attention and business in the holiday season, when big box retailers and online retail giants are flooding them with advertisements and deals, is especially challenging. As a local business, advertising and PR firms might be out of reach. Freshen up your website.

PR 229
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50 Best Twitter Chats For Business Students

YoungUpstarts

This chat touches on a wide range of topics, including social media, marketing, advertising, technology, and PR. Here you’ll find a chat that focuses on small businesses, aiming to help them get more exposure, save money, and use smarter internet marketing. Marketing and PR. Join the conversation Thursdays at 1 p.m.

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Master of Customer Acquisition, Matt Coffin, On Startups …

Both Sides of the Table

Business model: o They bought a lot of ad inventory (banner ads/advertising) driving people to signup forms, converting (fill out form) and sold leads, o Initial strategy was first comparison shopping and then monitoring and upselling on more savings. To make PR big you need to find a way to “make news”.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Last night I had the great privilege to interview Bill Gross , one of the Internet’s true pioneers. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. If it worked in the Yellow Pages, why not on the Internet?

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The Ultimate CEO Twitter List

YoungUpstarts

todsacerdoti : As the CEO and founder of Brightroll, Tod Sacerdoti shares his insight into digital video advertising. missusP : Christine Perkett, CEO of PerkettPR shares her view as the head honcho of one of tech’s best PR companies. Marketing & PR.

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What Entrepreneurs Need to Know About Google+

YoungUpstarts

are trying to win their share, and they have some converts thanks to hard-fought battles through advertising campaigns, but everyone knows that Google is going to win the war. That’s what happens when you put your company “out there” onto the Internet without giving a nod to Google. Small Business, and PR Daily. Bing and Yahoo!