The Long Economic Case for Snapchat
Both Sides of the Table
MARCH 12, 2016
Any which way, Snapchat has large “reach,” which is a key measure for any advertiser. Reach matters to advertisers for an obvious reason. Immediacy is tremendously important in advertising. That’s why live TV events are great for advertisers. Snapchat is a “lean forward” technology.
Let's personalize your content