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13 Of The Biggest Mistakes Entrepreneurs Make (That May Not Seem Like Mistakes At All)

YoungUpstarts

Especially in a global economy that is becoming flatter and more competitive by the day, skimping on marketing is not the way to save money, because you’ll quickly find yourself out-publicized and out-advertised by the competition. At RME, we actually used marketing risk as a competitive edge.

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Always Right: Five Risks You Must Take With Your Customers

YoungUpstarts

That’s where word-of-mouth advertising begins. As CEO of spin-off RME in Tampa, Florida, Tom headed a company that created the most effective lead-generation program in the financial services industry. When you hit that point, there’s a multiplier effect to the investment you make to secure the customer.

Customer 170
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Nine Risks You Must Take (And Keep On Taking) To Build A Sustainable Business

YoungUpstarts

Sub in new technology, a bigger store, a larger advertising budget, and on and on, for those two pennies and you get excuses made by struggling entrepreneurs everywhere. As CEO of spin-off RME in Tampa, Florida, Tom headed a company that created the most effective lead-generation program in the financial services industry.

Florida 145
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Content Marketing for Brand Engagement and Demand Generation

Duct Tape Marketing

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). They use content marketing throughout the process, starting with lead generation, moving to lead nurturing, and then creating content touch points to generate demand.

Demand 69
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Risk Avoiders Are Opportunity Missers: 10 Excuses Business Owners Make

YoungUpstarts

Or maybe you offered an online deal to new customers, only to realize that the discount you advertised was a little too generous and wouldn’t allow you to make any profits. As CEO of spin-off RME in Tampa, Florida, Tom headed a company that created the most effective lead-generation program in the financial services industry.

Florida 182