Remove Advertising Remove Lean Remove PR Remove Product Development
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Is the Lean Startup Dead?

Steve Blank

It’s the antithesis of the Lean Startup. Startups with huge burn rates – building leases, staff, PR and advertising – ran out of money. The Rise of the Lean Startup. The idea of the Lean Startup was built on top of the rubble of the 2000 Dot-Com crash. But NewTV doesn’t plan on testing these hypotheses.

Lean 335
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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

This philosophy comes from The Lean Startup methodology , which relies on testing hypotheses to better understand your customers’ pain points and goals. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development.

Marketing 115
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Twitter Link Roundup #235 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Busting the Lean-Startup Myth – crowdspring.co/1ozOXHA. Six Things Physical Product Development Taught Me About Experience Design | UX Magazine – crowdspring.co/X7NCjD. This Invaluable Lesson Will Keep You From Making Catastrophic Hiring Mistakes - crowdspring.co/XeV4JS. Hiring startup engineers?

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

Paid - if your product monetizes customers better than your competitors, you have the opportunity to use your lifetime value advantage to drive growth. In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. Expo SF (May.

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Twitter Link Roundup #130 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

Lean Marketing: Delivering Customer Service via Social Media – [link]. Six Myths of Product Development – [link]. Unlimited Vacation Doesn’t Create Slackers–It Ensures Productivity – [link]. Six Myths of Product Development – [link]. Who’s Next? – [link].

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Lessons Learned: What is customer development?

Startup Lessons Learned

When we build products, we use a methodology. But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." We know some products succeed and others fail, but the reasons are complex and the unpredictable. The Lean Startup Intensive is tomorrow at Web 2.0.

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The Customer Development Manifesto: Reasons for the Revolution.

Steve Blank

This post describes how the traditional product development model distorts startup sales, marketing and business development. Once the product begins to ship, startup sales execs use orders and revenue as its marker of progress in understanding customers. Freemium models have their own scorekeeping.)