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Enough with the "expert" guilt

A Smart Bear: Startups and Marketing for Geeks

Penelope Trunk pushed me over the edge when she wrote that for the last two years she's been schlepping around a Harvard Business Review article called "The Making of an Expert" because: "The article changed how I think about what I am doing here. Sergey and Larry weren't advertising experts before they started Google. In my life.

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Building A Reputation As A Trustworthy Software Developer

The Startup Magazine

A software developer can struggle to establish a good name and reputation initially. There are many mistakes to be made at the start, and many software users do not hesitate to voice their displeasure if they encounter difficulties. A positive introduction to you and your software developers can make an impact.

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How Entrepreneurs Need To Plan To Protect Their Business

The Startup Magazine

Having a lawyer draft or review your contracts is essential to ensure they are legally sound and protect your interests. Different types of insurance can protect your business against specific threats: General Liability Insurance: Covers claims of bodily injury, property damage, and advertising injury. Image Credit 4.

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8 Software Small Businesses Should Check Out For Efficiency

The Startup Magazine

The key to overcoming these hurdles lies in harnessing the power of cutting-edge software solutions designed to enhance efficiency and drive growth. This article will explore a selection of software solutions that have proven invaluable for small businesses seeking enhanced efficiency.

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[Review] Marketing To The Ageing Consumer

YoungUpstarts

This can be diagrammatically represented below: Courtesy of Customer Experience Magazine. According to the authors, Apple’s age-neutral status can be seen in the following: 1) Communications - advertising messages and images that focus on the products, and are clear and simple both visually and linguistically.

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4 Ways DNS Protection Keeps Your Online Activity Safe

The Startup Magazine

Typically, users think of single anti-virus software that helps protect personal devices when talking about cybersecurity. From installing activity tracking code to stealing personal information from the local device storage, malicious websites pose all kinds of dangers. Cybersecurity has become immensely complex these days.

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Can You Replace Lawyers With Software?

The Startup Magazine

A business runs on diligence, passion, and creativity — but it also needs a whole lot of legal help. Thus, as with many other expensive aspects of starting a business, many entrepreneurs like you are turning to software. More realistically, artificial intelligence and computer software will assist lawyers, not replace them entirely.