Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure. Give them due credit. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign. Bravo folks!
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