Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
For most companies radio, tv, newspapers, magazines, catalogs, retail stores, call centers, etc still form a bulk of their business advertising and marketing expenditure. 3) they are encoded with the correct tracking parameters (version of the ad, name of the magazine, location of the billboard, offer in the radio ad, etc etc).
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