Advertising Management Marketing Public Relations 
Startup Professionals Musings
JUNE 12, 2021
In my view, the increasing consumer demand for personal marketing and personal assistants will soon overcome paranoia, and reasonable boundaries will emerge. Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases.
Up and Running
DECEMBER 16, 2014
But where do you start, and what are the best approaches to public relations for an entrepreneur? Jennefer Witter is the CEO and founder of The Boreland Group, which is a certified, woman-owned public relations agency in New York City. I start off with this question: What is public relations?
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YoungUpstarts
MARCH 1, 2018
by Brian Sutter, Director of Marketing, Wasp Barcode Technologies. As you look through the list below for some big ideas to apply to your marketing this year, some will sound familiar. 2018 isn’t a year to completely throw out everything you’ve learned about marketing before. Facebook is an advertising platform.
ConversionXL
SEPTEMBER 9, 2021
Building loyalty and awareness are top priorities for any social media marketer. In the past, it was possible to achieve these goals through promotion and advertising. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way.
Rembrandt Communications
DECEMBER 4, 2018
Disrupt the System with DIY Small Business Public Relations. Remember… your target market gives a certain level of trust to the published story that you simply cannot obtain via a paid advertisement. You may want to simply hire a popular agency to manage your entire, PR process and be done with the matter.
Steve Blank
MARCH 15, 2017
I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. What I was hearing was a failure of management. All good news.
The Startup Magazine
MARCH 14, 2021
Startup companies face challenges that are different from those faced by established businesses, especially when it comes to marketing. One difference between marketing a startup and an established brand is that consumers are getting to know the brand story and the product simultaneously. Top 7 Marketing Tips for Startups.
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