Remove Advertising Remove Management Remove Software Improvement
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Don't Forget the "Tech" in "AdTech"

Seeing Both Sides

One thing that is clear, though, is that the advertising community would be wise to keep an eye on the "tech" portion of "adtech". I have argued in the past that software is eating marketing. The flow of advertising dollars into digital, addressable media is well-documented and well-understood. Agencies are being transformed.

IPO 36
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“Customer First” Healthcare

abovethecrowd.com

Most large healthcare IT systems are chosen based on one primary objective: revenue management. Revenue-management obsession even has a negative impact on how quickly healthcare organizations embrace technology – technology that could radically improve the customer experience. Billing and collection in the U.S.