Startup Professionals Musings

JUNE 12, 2021

In my view, the increasing consumer demand for personal marketing and personal assistants will soon overcome paranoia, and reasonable boundaries will emerge. Current advertising and public relations startups are already poised along these lines, all the way from clothes shopping, art galleries, online advertising, to managing press releases.

Web 380

Web Search Semantic Software Review 380

ReadWriteStart

MARCH 7, 2022

Whether you’re managing a digital business or a brick-and-mortar storefront, marketing is a practical necessity. Marketing is the way to raise visibility and awareness of your brand, and the only reliable path toward multiplying your audience overall. Marketing Difficulty Is Growing. What makes marketing difficult or easy?

Marketing 198

Marketing Advertising Metrics Technical Review 198

Startup Professionals Musings

APRIL 14, 2021

For example, my dictate that entrepreneurs need to find a “ painful ” problem to solve (such as high cost, low productivity) to attract customers, doesn’t really account for many successful startup businesses today, including top social media platforms, dating sites, and new fashions. Play to exclusivity, uniqueness, and personalization.

Customer 432

Customer Social Media Dividend Technical Review 432

Startup Professionals Musings

APRIL 18, 2021

Explain that they may be called, and use the opportunity to check their satisfaction with your company and your product. Validation of product. If the product is in customer hands, expect some customers to be interviewed. If the product is in customer hands, expect some customers to be interviewed. Size of the market.

Technical Review 380

Technical Review Due Diligence Term Sheet Angel Investor 380

Startup Professionals Musings

DECEMBER 30, 2020

You may think that patents and copyrights are not required, since your products are so innovative, but you will find that competitors are quick to copy your idea if you don’t protect it. In addition to locking in his leadership position in electric vehicles, he has also used his patents to negotiate faster growth in his market.

Intellectual Property 432

Intellectual Property Entrepreneur Technical Review Angel Investor 432

ReadWriteStart

NOVEMBER 30, 2021

If you’re new to marketing and amid a startup, all of it can seem overwhelming. A lot of work goes into starting a business, developing and launching products, and running the day-to-day operations, so marketing often gets put on the back burner. Choose your Market Audience.

Developer 159

Developer Marketing Social Media Startup 159

The Startup Magazine

NOVEMBER 1, 2022

Schools, like any other organization, need to engage in marketing efforts. How else can the institution attract students from all around the world if they don’t advertise its existence? Successful educational organizations spend a lot of money on marketing strategies. Social media marketing. Email workflow.

Marketing 149

Marketing Social Media Channel Audience 149

YoungUpstarts

NOVEMBER 23, 2020

Great product exposure and a sales team dedicated to improving the lives of your customer base act as the face of your company. In order to truly find success this must be matched by a development team that consistently strives to deliver truly life-bettering products and services that customers keep coming back for.

Development Team Review 205

Development Team Review Security Advertising Technical Review 205

ReadWriteStart

OCTOBER 12, 2022

Small business owners are adopting trending techniques to avoid wasting their time on marketing schemes with no guarantees. If a company has to invest in targeted advertising and marketing on Instagram , then TikTok promotes a business for free. Sales and Social Media.

Small Business 179

Small Business Software Review Social Media Social Network 179

Startup Professionals Musings

DECEMBER 3, 2021

Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Add a modest advertising presence. The presence of a few related advertisements can actually improve your site credibility, since most credible sites have them.

Internet 294

Internet Web Affiliate Advertising 294

Both Sides of the Table

NOVEMBER 14, 2017

An alternate outcome that I also unfortunately observe in some cases are companies who had extreme early success with an initial product adoption but failed in key areas that limited the growth and therefore the ultimate financial outcomes. How profitable is my product or service? As an early-stage VC I love this phase.

Operations 286

Operations New York City Technical Review Startup 286

ReadWriteStart

NOVEMBER 12, 2022

However, a crisis can also be a golden opportunity to launch a new product or service, as long as the startup at the origin applies specific methods. As a startup, you probably don’t have much money to spend on marketing or product development. Investors can also be skittish, and winning new customers is not easy.

Startup 198

Startup Technical Review Ghana Guerilla 198

YoungUpstarts

JUNE 18, 2020

Do they still need marketing at all? and a full-fledged production crew. Film productions, businesses that were aiming to spend big bucks on live advertising are now turning to various animated video styles to get the job done. What about real product demos? Many companies want to showcase their upcoming products.

Video 229

Video Advertising Technical Review Viral 229

The Startup Magazine

MAY 28, 2024

In the dynamic world of marketing, where consumer attention spans are increasingly fleeting, businesses are constantly seeking innovative ways to capture and retain their audience’s interest. Augmented Reality (AR) has emerged as a groundbreaking technology that not only captivates but also engages consumers on a whole new level.

Advertising 88

Advertising Design Technical Review Audience 88

Steve Blank

MARCH 15, 2017

I was having a second coffee with an ex student, now the head of a marketing inside a rapidly growing startup. His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. All good news. Why Do You Work Here? Titles Are Not Your Job.

Startup 329

Startup PR Public Relations Channel 329

TechEmpower

NOVEMBER 13, 2023

It means wasted advertising spend and lost goodwill. Product descriptions and listings require tedious editing to make them engaging - especially after the fortieth one. Are you a founder or CEO or head of product? Go through your product right now and look for empty text boxes. You might be surprised how many there are.

Generative AI 295

Generative AI Artificial Inteligence Houston America 295

Steve Blank

SEPTEMBER 5, 2018

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335

Lean Burn Rate Startup IPO 335

YoungUpstarts

APRIL 24, 2020

If you’re a retail company that gains the majority of your business from people walking into your storefront and walking out with your product, then this puts you into a tough spot. This time period can provide you with the motivation to move more of your product online and create more of a digital presence. Shape Your Inventory.

Software Review 232

Software Review Social Media Technical Review United States 232

YoungUpstarts

NOVEMBER 2, 2020

Let’s say your organization is already using digital for marketing and e-commerce, but you are not truly “digitally driven.” You’re not aggressively creating products and experiences that take full advantage of the potential of digital. Brands also spent a lot of energy on online content about their brand and products.

Valuation 264

Valuation Technical Review Revenue Operations 264

Startup Professionals Musings

AUGUST 7, 2020

Even a million users on your social media site won’t pay the bills until you sell some advertising or a premium service. Strategic threats, including new competitors, market changes, and environmental issues need deeper analysis and full resolution, before they jeopardize your business survival.

Technical Review 312

Technical Review Due Diligence Merger Social Media 312

Startup Professionals Musings

JULY 1, 2020

You expected the difficulty of finding funding, but you never expected it to go so fast into unanticipated expenses, inventory, support, and marketing. Endless pivots are required to keep up with market changes. Every time you think you understand the market, you see your growth flatten, or fail to respond to your best initiatives.

Entrepreneur 306

Entrepreneur Due Diligence Startup Acquisition 306

YoungUpstarts

JUNE 21, 2020

The ringless voicemail technology is so beneficial to marketers, companies, and businesses that you need to pick the best provider if you decide to use it. The ringless voicemail service must be non-intrusive so that it can be a good option for advertising your products and services to your target audience.

Technical Review 246

Technical Review Software Review Campaign Technical Support 246

Startup Professionals Musings

AUGUST 30, 2019

What every entrepreneur needs more than anything else, after they have built an innovative new product or service, is visibility, credibility, and trust by customers, potential employees, and future business partners. Key value elements of a good book include the following: Publishing a book defines you as an influencer and authority.

Technical Review 49

Technical Review Advertising Lead Generation Networking 49

VC Cafe

JANUARY 24, 2021

billion gamers worldwide will help the global games market generate revenues of $189.3 Audio advertising matures – In Carat Trends 2021 the media agency expects there to be a significant increase in audio advertising as both brands and platforms realise its value and power. Fortnite alone made $1.8 Immersive ar/vr/xr.

Technical Review 207

Technical Review Audio Forecast Social Media 207

ReadWriteStart

DECEMBER 20, 2022

It was a leader in the online advertising market, and then it did not face any competition from Google or Facebook. Blinded by its advertising revenue , Yahoo let customer experience take a backseat. However, the product was ahead of its time. There was a time when Yahoo was the “it” thing, an absolute online giant.

Software Review 190

Software Review Application Development Technical Review Bankruptcy 190

YoungUpstarts

JUNE 10, 2020

It can be sponsored posts, ad space, digital products, coaching, etc. It is kind of similar to affiliate marketing, but you can join with multiple shops or even sell your own products. Publishing a book is so troublesome because of all those edits, formats, marketing, etc. Create a Digital Product or Course.

Affiliate 214

Affiliate SEO Web Development Audience 214

YoungUpstarts

OCTOBER 9, 2020

by Karen Hayward, Chief Outsiders Managing Partner and CMO, and author of “ Stop Random Acts of Marketing: Deliberate & Practical Growth Strategies for Mid-Market CEOs “ Middle market companies are ambitious to grow, and they need the right marketing strategy that can guide the whole enterprise to new heights.

Developer 214

Developer San Francisco Technical Review Sales 214

A Smart Bear: Startups and Marketing for Geeks

SEPTEMBER 5, 2018

Fast decisions leads to rapid action, which accelerates the loop of production and feedback, which is how you outpace and out-learn a competitor, even one that already has a lead. How do you know when your current decision should be made slowly: contemplative, collaborative, deliberate, data-driven, even agonizing?

Engineer 264

Engineer Framework Social Media Acquisition 264

Both Sides of the Table

AUGUST 11, 2021

Most of these startups spend the lion’s share of their marketing budget in today’s social media channels: Facebook, Twitter, Reddit, Snap, TikTok and so on because?—?no founders, marketers, investors?—?and no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture. Why Did I Invest in Trust?

Founder 424

Founder Product Cofounder Acquisition 424

ReadWriteStart

APRIL 8, 2023

Keeping up with trends is the reality show of the e-commerce world, which is constantly developing, gaining a significant market share, and driving online sales. In contrast, it left several e-trends: augmented reality, zero coding, the marketplace boom, and product subscriptions are just a few of them.

eCommerce 185

eCommerce Technical Review Software Review Analytics 185

Steve Blank

DECEMBER 9, 2020

leading a multi-billion dollar business with a broad range of products and services supporting defense, homeland security, aerospace, infrastructure protection, and customers around the world. And finding ways basically to undermine our free market system. For example, China has an 80% market share in rare earth elements, as well.

Acquisition 333

Acquisition Technical Review Technology Government 333

Startup Professionals Musings

NOVEMBER 17, 2021

Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. On the movie production side, it’s time to start doing analyses on movie scripts, based on reaction to similar movies, to predict box office revenue and cities to hit. Movie recommendations. billion by 2022.

Analytics 248

Analytics Retention Social Media Startup 248

VC Cafe

JUNE 26, 2023

I spent a chunk of my career as a product manager in search (Shopping.com, GLG, Ask.com, AOL and Google) so I find this particularly interesting. Sure, there is Bing, DuckDuckGo, Ask.com and a few others, but no one comes even near Google in terms of market share or mind share (90. Much of it today belongs to Algolia.

Generative AI 174

Generative AI Search ChatGPT Technical Review 174

The Startup Magazine

AUGUST 13, 2024

Exporting allows you to reach new customers, diversify your market, and enhance your brand’s reputation. However, entering international markets comes with its own set of challenges. Understanding Export Readiness Before diving into international markets, it’s crucial to assess if your business is ready for exporting.

Distribution 152

Distribution Technical Review PPC Channel 152

YoungUpstarts

MARCH 4, 2020

Execut­ing an idea and selling products is a path to providing for people we care about. Just as you’re solely responsible for the leadership of your busi­ness, a Necessity Entrepreneur also bears the responsibility of delivering products, services, and promises made to customers, employees, and family. Does your family come first?

Entrepreneur 205

Entrepreneur Venture Capital Silicon Valley Bandwidth 205

YoungUpstarts

OCTOBER 8, 2020

Whether it’s a finishing arch for a marathon, or a replica of a business’s latest product, inflatables seem to be the newest trend. They’re also a perfect example of opportunistic marketing : many companies are now reaching out to viable businesses to create custom inflatables to promote their brands. Who Are Inflatable Anything?

Customer 222

Customer Australia Software Review Portfolio 222

YoungUpstarts

DECEMBER 3, 2020

The fact is that for smart marketers, video advertising is a literal goldmine. While consumers continue to show that they like watching videos, that hasn’t necessarily translated into a profitable avenue for marketers. One of the biggest challenges with video advertising is determining its effectiveness.

Advertising 275

Advertising Video Cofounder Acquisition 275