[Review] Marketing To The Ageing Consumer
YoungUpstarts
OCTOBER 14, 2014
The answer, according to Dick Stroud and Kim Walker in “ Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business “, is to embrace age-friendly approaches. 4) Product - Intuitive software interface that is simple and easy to use. One of the best examples of an age-friendly business is Apple.
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