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The Ontario, Canada-based Location Based Marketing Association (LBMA) earlier this month launched LMBA Singapore, its new regional chapter focused on promoting and supporting Asian companies working on location-based services (LBS) market through collaboration, education and research.
Once the answer is found, the entrepreneur needs to do serious research on the market he/she will be addressing. Product/Market Fit. To me, the Market is the most important followed closely by the Team who can execute, navigate and conquer that market. Startups in this category start off in their home markets (i.e.
Yongfook, as he is better known in Singapore’s tech entrepreneurship circle (we first wrote about him in 2009 ), is an avid cook and the former director for Japan-based online recipe network Cookpad in charge of its international business. “The man is an eating machine!” ” Going Local. . The second was Opinioneated.”
Marketers in the Asia Pacific region are upbeat and optimistic about the future of digital marketing, but many confess they still struggle or aren’t confident enough to push forward with digital marketing initiatives especially with budget and talent constraints. Singapore – A Bright Spot For Digital Marketing.
You’re unlikely to have heard of Singapore-based creative agency Imaginary Friends Studios – unless you’re in the fields of film, games or animation. I was officially trained in graphic design and advertising but with a strong passion in art since young. Tell us a little about yourself.
Techventure 2011 – one of Asia’s topmost events for the venture capital community to engage with the latest technology entrepreneurs organized by Asiasons WFG and presented by National Research Foundation (NRF) and Singapore Venture Capital and Private Equity Association (SVCA) – will celebrate its 15th year on October 13 and 14.
For Singapore businesses wanting to grow, overseas expansion may even be a necessity considering the small size, population of this country. Here are some details on how you can leverage this Grant to pay for your online marketing costs for overseas expansion. How to claim the MRA Grant.
The answer, according to Dick Stroud and Kim Walker in “ Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business “, is to embrace age-friendly approaches. With greater longevity and lower fertility rates across the globe, we will see more older and fewer younger people over the next few decades.
In Singapore, online and mobile shopping is set to enter a new phase. According to a new PayPal survey conducted by market research agency GfK to measure the changing ways that consumers shop and pay, Singaporeans are planning to do at least half of their holiday shopping electronically this year. Mobile Commerce On The Rise.
During the recent launch of Blackberry 7 OS in Singapore, Research In Motion (RIM) executives had shared that Southeast Asia was a potential hotbed of application developers with whom they were keen to work with. During the launch of Blackberry 7, RIM executives mentioned that Southeast Asia is a key market for developing applications.
In part one of ” Startup Asia “, Fannin, through interviews with entrepreneurs, investors and industry movers, cleverly dissects these trends and reveal the inner workings of how these people operate in the seemingly challenging markets of China and India, as well as the new frontier market of Vietnam.
Here, one should build a Minimum Viable Product (MVP) for early adopters , roll it out in the market and measure outcomes via innovation accounting , learn what works (and what doesn’t), and determine if one should stick to one’s hypothesis or switch course, ie pivot or persevere.
Marketing products into international markets is not a simple task”, says Julio Oliveto, founder of Livre, an innovative wheelchair-tricycle company in Brazil. Parallel to this, social media has grown as well, allowing businesses from anywhere in the world to market to anyone,” he says. Attracting Overseas Customers.
If you are a small business owner with limited budget then this should be your go to medium for marketing your product or service. While the numerous online marketing methods offer are wide spread of options today, simple Pay-Per-Click Ads on search engines can deliver the best bang for your buck. Getting Started. A Website.
Social media marketing is probably the most heavily written management topic on the planet. Providing a methodical framework covering strategy, organisation, execution and measurement, the book provides a step by step process to managing the social media marketing function. An example is seen below: Courtesy of DragonSearch Marketing.
Well, Jay Baer , author of “ Youtility: Why Smart Marketing Is about Help Not Hype “, seems to think so. I first blogged about Jay’s notion of helpful marketing last year after hearing his engaging podcast on Copyblogger Radio. Mapping Customer Needs to Useful Marketing. Marketing Your Marketing.
Print media in Singapore is not quite spiraling towards doom like its counterparts elsewhere in the world, not with its state-backed media still clinging on to its dominance in the country’s media landscape. Denise: Print in Singapore is subject to the constraints of censorship.
Many marketers also agree, but for a totally different reason – eight out of ten Singapore-based marketers surveyed in a recent study say that mobile will be one of the most important tools to engage with customers in the next two to three years.
GET4X is a Singapore-based technology startup that looks at simplifying the process of how Singaporeans exchange their foreign currencies. GET4X basically offers an online site as well as an iOS mobile app that allows users to compare foreign exchange rates from various money changers in Singapore. Archaic, to say the least.
In today’s super-connected, always-on era, businesses of almost any size can reach markets and customers beyond their borders with unprecedented ease. Building a following may mean subsidiary investments – for example, in advertising. By Dr. Karen M. Reddington, president, FedEx Express Asia Pacific. Remember, you’re the newbie!
Asia has proven to be an instrumental market for businesses to break into, and as the CEO of a successful Singapore-based startup, I get asked a lot of questions from fellow CEOs and entrepreneurs about doing business here and how to grow their companies across Asia. Prioritize the markets. Laser focus.
This trend has also sparked the onrush of online and mobile marketing startups eager to answer this need. From loyalty marketingmarketing mobile apps to daily deal sites to online customer relationship management systems, an entire gamut of products and services have sprung up. Will Mobile Marketing Be The New Daily Deal?
But blogshopping – shopping online via blogshops – has indeed taken off in a very big way: according to a LiveJournal survey, some 480,000 people visit LiveJournal-hosted, Singapore-based blogshops every month with an intention to shop. LiveJournal is one of Singapore’s largest online portals.
CRM became more sophisticated, resulting in detailed monthly statements and targeted direct marketing. Add in sponsorships with payment brands (kind of like the co-branded credit card business model) to eliminate remaining costs and fund additional word of mouth advertising. A new paradigm. Early results are exciting.
Social media practitioners and enthusiasts in Singapore, rejoice – Social Media Week Singapore 2013 is upon this month, and will see over 30 free-to-participate events scheduled across 18-22 February. “There has never been a better time to discuss the impact of social media and technology in shaping our societies.
The problem with most out-of-home (OOH) advertising – billboards, large digital screens, etc – is that marketers have absolutely no idea how to measure its effectiveness. How can advertisers truly be sure that passers-by actually look up at those ads, however large and dynamic they are? Well, you can’t.
For digital marketers, these publications are considered to be the best platform of marketing information. These articles provide awareness, education, and marketing campaign ideas. Marketing is constantly evolving with the times as new technology enters the market every year. 1: Social Media Examiner.
Ogilvy & Mather is one of the most well-known international advertising, marketing and public relations agencies. But when it comes to incorporating technology into marketing for brands, the stalwart has been willing to cede a point to a particular startup in Singapore. Social marketing is not as easy as it seems.
Singapore-headquartered location-aware mobile advertising platform AdNear earlier this week announced its foray into the Southeast Asian markets of Malaysia and Indonesia, opening up its platform for advertisers who are looking to enable precision advertising on consumer mobile devices in those countries.
Eighteen months later, I’m keynoting at conferences and serving clients in London, Sydney, Singapore, Los Angeles, Lisbon, Vancouver, and 50 other cities,” says Logan Young, the co-founder of BlitzMetrics, a Facebook dashboard and advertising company. “I didn’t even know who Mark Zuckerberg was back in October 2015.
If you’ve ever been to Singapore’s Midview City – one of the country’s newest “integrated business hubs&# – you’ll probably agree with me that it’s one dreary and depressing complex located in the middle of nowhere. He did that for one and a half years, before he returned to Singapore.
Transcript of How to Turn Marketing Costs Into Profit written by John Jantsch read more at Duct Tape Marketing. John Jantsch: I have seen the future of marketing, and it is killing me. Hello and welcome to another episode of The Duct Tape Marketing podcast. Tell us all about Content Marketing Institute. Transcript.
DesignCrowd is the one stop solution for different kinds of graphic designing like website, logo, brochure, flyers, T shirts, business card or even banner advertisement. Graphic designers from small republics like Singapore and other Southeast Asian countries can also become proud members of this forum and get worldwide exposure.
As part of the agreement, Exploit Technologies will work together with ANN , a network of national daily newspapers published in Asian cities, on various initiatives covering joint technology development, exchange of technological information, as well as on marketing campaigns. Image credit: Exploit Technologies, A*STAR ].
To get into the property market you have to get loans of hundreds of thousands of dollars. I also visited Japan, Melbourne, Singapore, and a few places like that. I began placing advertisements on the website. Would you be interested in advertising on my website?” and I got a handful of advertisers who said yes.
Weve had people from Australia and Singapore. But the ventures launched in recent years with gobs of venture-capital funding and targeting niche markets have accelerated the movement with user-friendly designs and a tight knit to social networks Facebook, LinkedIn and Twitter. Advertisement. And the money is nice, too."
As a Singapore-based small or medium enterprise (SME), you probably have already realised that the local market may just be a little too small for your business ambitions. Exports have always played a large part of Singapore’s economy – total exports stood at S$518.9 – Grants to help SMEs defray costs.
Twitter last week announced that it has opened its office in Singapore, officially designating it as its headquarters for the Asia Pacific region. The new regional headquarters will be home to a wide range of business functions, including sales, partnerships, marketing, HR, finance, user services, legal, policy, and trust & safety.
last week launched a new series of mobile advertising products in its Southeast Asian markets targeted at helping businesses reach their consumers via the device they’re almost always embracing. Smart Ads can optimize ads for each user so that marketers can drive awareness to conversion. Smart Ads: Yahoo!
Digital marketing events have been getting tired of late, and perhaps it’s no surprise that interactive advertising and technology conference ad:tech in these parts recently rebranded itself into a regional event, ad:tech asean 2014. The roadshow series will revolve around the theme of “Marketing in a Digital World”.
Location-based mobile advertising network Chalkboard has announced an exclusive strategic partnership with device maker HTC in Malaysia, and launched a Chalkboard widget for HTC users in that country. Consumers are relying more and more on their mobile devices to give them ready access to the local information they want.
Uwe Hook will be speaking on “ Agency Remodelling Challenges ” at the upcoming ad:tech Singapore 2011 on Jun 16-17. and a veteran of the advertising and marketing industry with the goal of building connections with people and brands. Not a reactionary and whiny kid. Uwe Hook is the CEO and founder of BatesHook , Inc.
Don’t we all hate email or SMS spam – those meaningless, time-wasting pieces of unsolicited digital miscommunication masquerading as marketing messages, for example. In fact in Singapore over 72-percent of adults online – or 1.4 The trouble is, much of the volume of emails sent around the world actually comprises of spam.
Effective social media marketing is far more complex than just being able to use Facebook or Twitter. And labouring under the misapprehension that your social media activity will be immune from advertising costs may well be a case of cutting off your nose to spite your face; if you simply build it, they may not come.
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