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Why Some Startups Win

Steve Blank

But my favorite was when the public relations manager told me, “We’re here to summarize the data sheets and put them in press releases and then answer the phone in case the press calls.”. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR.

Startup 329
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Marketing, Startups and Networking in Los Angeles – Cliff Allen

SoCal CTO

In 1986 I started an advertising and public relations firm to serve software and hardware companies, which became a marketing consulting business ( www.Allen.com ) when I moved to L.A. For events where there is a speaker who is matched to the audience I like MOTM ( www.motms.com ).

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR.

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Twitter Link Roundup #187 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Your Words Should Match Your Actions | by @ bfeld – [link]. Global mobile advertising growing nicely, but North American market share is declining – [link]. Yelp launches Yelp Platform to enter world of on-demand delivery – [link]. How and Why to Be a Leader (Not a Wannabe) | Harvard Business Review – [link].

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Twitter Link Roundup #200 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Good whitepaper on advertising measurement metrics | by Ben Kunz – crowdspring.co/HsVIMR. Entrepreneur PSA – Advertising Businesses are Hard | Seth’s Blog - crowdspring.co/1aHHgHS. 1aBbFLl.

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Lean Marketing Tips: Hyperlocal Marketing Channels

crowdSPRING Blog

We have written about many tactics that have worked in our own marketing efforts, such as public relations , goal-setting , branding , etc. QR code marketing has brought outdoor advertising into the 21st century by tying together the ancient art of cave painting with the modern art of website metrics. Outdoor and print.

Lean 98
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Twitter Link Roundup #186 – Small Business, Startups, Innovation, Social Media, Design, Marketing and More

crowdSPRING Blog

Sad to see Boxee lose independence, but good match for Samsung – [link]. Without Storytelling, Native Is Just Advertising As Usual – [link]. . “Sometimes having the vision to see what’s ahead is more productive than trying to get there faster.” ” – [link].