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If you’ve never heard of Mauritius, take note. Before the global recession, Mauritius was a popular vacation destination for Europeans. The nation and the people of Mauritius needed to set themselves apart, to express their service brand and culture to the rest of the world. Mauritius is working on taking similar steps.
It’s also why celebrities are frequently and effectively used in advertising. You may remember the movie ‘ Her ’ from a decade ago where the protagonist fell in love with his operating system. When this happens, AI will exit the screen and enter the world just like Hiroshi Ishiguro has imagined.
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