CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers
ConversionXL
NOVEMBER 23, 2022
Advertising can be seen as an insurance. This defines how to connect problem themes to a metric strategy, building a metric-driven action system. It has high close rates and shorter sales cycles, and some of the usual metrics are lagging indicators (demos attended, proposals sent, and average deal size).
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