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Geofencing Advertising vs. Traditional Advertising: A Comparison

The Startup Magazine

And when it comes to advertising, two approaches have gained prominence: geofencing advertising and traditional advertising. Defining Geofencing Advertising Geofencing advertising is a targeted marketing strategy that uses GPS or RFID technology to create virtual boundaries around specific geographic locations.

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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

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How and Why to Develop a Mobile Healthcare App

Up and Running

Wonder if it’s worth creating a healthcare mobile app? According to Statista , the mobile health market is predicted to exceed $300 billion by 2025. According to Statista , the mobile health market is predicted to exceed $300 billion by 2025. The future of healthcare mobile app development. The short answer is yes.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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8 Reasons Why You Need A Mobile App

YoungUpstarts

According to eMarketer research, mobile-device users spend two hours and 11 minutes per day using mobile apps, but just 26 minutes browsing the web on a mobile device. As you can see, mobile apps have become necessary for businesses of all sizes and industries. ts of developing a mobile app exceed the cost of investing.

Mobile 113
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The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong

Both Sides of the Table

But they make the overwhelming majority of their money from advertising. They are selling audiences to advertisers. Whenever I talk about advertising people comment how much everybody hates ads. The customer are advertising agencies and brands themselves. But What About Mobile? Ads are effective. Believe me.

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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

In today’s mobile hardware environment, that means able to set up meetings, convert text messages to voice, find contact information quickly, and search the Web intelligently for outside info. I believe the current major drive to mobile devices and apps has slowed the progress toward this new semantic environment, but it’s coming.

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