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Geofencing Advertising vs. Traditional Advertising: A Comparison

The Startup Magazine

And when it comes to advertising, two approaches have gained prominence: geofencing advertising and traditional advertising. Defining Geofencing Advertising Geofencing advertising is a targeted marketing strategy that uses GPS or RFID technology to create virtual boundaries around specific geographic locations.

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It’s Morning in Venture Capital

Both Sides of the Table

hours per day on average, and that’s excluding the other 13 hours a day where we have our mobile devices, our connected TVs, our iPads and Kindles and soon our cars connected to the web. Mobility really changes everything. According to Google data 30% of all restaurant searches now come via mobile devices. And the future?

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Entrepreneurs Are Needed To Make Web Searches Smarter

Startup Professionals Musings

In today’s mobile hardware environment, that means able to set up meetings, convert text messages to voice, find contact information quickly, and search the Web intelligently for outside info. I believe the current major drive to mobile devices and apps has slowed the progress toward this new semantic environment, but it’s coming.

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A Behind-the-Scenes Look at Our Recent Seed-Stage VC Investments

View from Seed

As my partner Rob Go has written , our goal is to invest half in consumer web and mobile and half in business-focused ventures. Ecommerce has transcended merely shipping a box to your home — it’s about leveraging mobile plus the internet to create an elegant purchasing experience previously unavailable.

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How to Improve Your PPC Results: 5 Pro Tips

The Startup Magazine

Pay-per-click (PPC) advertising is one of the most powerful tools in the United Kingdom for driving desired traffic, lead generation, and increasing conversion rates for all businesses. If you target irrelevant terms, you will likely waste your advertising budget on unqualified traffic. Be specific. Be laser-focused.

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How to Craft a Digital Advertising Strategy that Combats Rising Costs and Captures New Customers

ConversionXL

If your business has a five- or six-figure digital advertising budget, you can put more money behind campaigns. In this article, we’ll talk about some less saturated digital advertising strategies you can use to get ahead. We’ll also show you what it takes to create advertising that gets people to act. Who are your competitors?

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Why large companies acquire small companies

A Smart Bear: Startups and Marketing for Geeks

Facebook asserted publicly that their future was in mobile. Facebook mobile usage was already clearly eclipsing desktop, and the dominance of mobile in developing countries makes this trend permanent. Yet mobile advertising revenues were paltry. This had to be remedied.