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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Metrics 165
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6 Reasons For Your Business To Embrace Social Media

Startup Professionals Musings

An all-too-common question I get from startups and small businesses is “Which is the right social media platform for my business?” The “Tyranny of the OR” is a concept from the old classic business best-seller “ Built to Last ,” by James C. Ignoring what your competition does is sure to limit your business longevity.

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HOW TO: Build an App for Your Small Business

mashable.com

This post originally appeared on the American Express OPEN Forum , where Mashable regularly contributes articles about leveraging social media and technology in small business. So, you’re a small or medium-sized business, and you want to build a Facebook, mobile or web app. Image credits: Flickr, goincase.

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Critical Marketing For Startups

YoungUpstarts

There are many different types of marketing, and it isn’t uncommon for one or more of them to be overlooked by busy business owners. This guide is intended to ensure that your small business doesn’t miss out on any of the customers who can be reached by a thorough marketing campaign: Digital.

Marketing 153
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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Big companies spend millions of dollars every year marketing and building their businesses. Small businesses have a similar need to get the word out but have much more modest budgets.

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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Thinking of ways to market your small business can be overwhelming, especially when you consider the cost and return on investment. Big companies spend millions of dollars every year marketing and building their businesses. Small businesses have a similar need to get the word out but have much more modest budgets.

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Maximizing Your Facebook Advertising

YoungUpstarts

If you ask any small business owner what their social media strategy is, “ Facebook !” But even if that’s the right strategy for their business – and we’re not saying it is – many of these business owners may not be exactly be sure how to approach the social network.