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There’s a formula in advertising where cool companies have animals and colors, or some particularly majestic phrase that represents opportunity and creativity. Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. I grew up on a dairy farm in rural NewHampshire.
For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. Exercise: Review your geographic reports within analytics, segment your reports by traffic source/ medium and review the conversion rates.
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