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26 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

There’s a formula in advertising where cool companies have animals and colors, or some particularly majestic phrase that represents opportunity and creativity. Several “experts” in marketing and advertising, and IP lawyers, tried to talk me into changing it. I grew up on a dairy farm in rural New Hampshire.

Naming 149
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Finding The High Converting PPC Keywords That Are Right Under Your Nose

ConversionXL

For many ConversionXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. Exercise: Review your geographic reports within analytics, segment your reports by traffic source/ medium and review the conversion rates.

PPC 111
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Advertising. Computer Software. Management. Media & Marketing. Small Business. More Industries. Accounting. Broadcasting & Entertainment. Computer Hardware. Consumer Products. Defense & Aerospace. Financial Services & Insurance. Food & Tobacco. Hospitality. Industrial Goods & Services. September 19, 2012, 9:32 p.m. NAME Comcast.