YouTube Marketing And Analytics: A Primer For Magnificent Success
Occam's Razor
FEBRUARY 3, 2014
Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). It is a social network (like Facebook). It is a pure advertising platform (like every site on the world). Most brands have no idea what to do on YouTube.
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