Lightspeed Venture Partners

OCTOBER 1, 2012

in sales but made only $20k in profit, despite not having any advertising costs. These are typically called “ participating preferred ” structures, and are quite uncommon in West Coast VC deals these days, although they were once more common a couple of decades ago, and are still seen in some East Coast deals.

Pre-Money Valuation 158

Pre-Money Valuation Valuation Participating Preferred Preferred Stock 158

ReadWriteStart

AUGUST 9, 2021

55-65-year-olds were the most drawn to historied and trusted branding, with almost twice as many participants preferring this option compared to innovative brand names. Men were found to have little to no preference in siding with trusted brand names compared to those that are innovative.

eCommerce 176

eCommerce B2C Naming Agile 176

ConversionXL

MARCH 19, 2012

The report found email and search advertising were much more effective vehicles for turning browsers into buyers. The researchers informed half of the participants that natural chickens were healthy but less tasty, and genetically engineered chickens were tasty, but less healthy. The other half were told the opposite.

Social Media 129

Social Media Technical Review Arlington Clickthrough 129

ConversionXL

APRIL 17, 2019

The report found that email and search advertising were much more effective vehicles for turning browsers into buyers. Researchers informed half the participants that natural chickens were healthy (but less tasty) and genetically engineered chickens were tasty (but less healthy). The other half were told the opposite.

Customer 132

Customer Social Media Arlington Media 132