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Their research showed that social media rarely leads directly to purchases online — data indicates that less than 2% of orders were the result of shoppers coming from a socialnetwork. The report found email and search advertising were much more effective vehicles for turning browsers into buyers.
Another report showed that social media rarely leads directly to online purchases. Data indicated that less than 2% of orders resulted from shoppers coming from a socialnetwork. The report found that email and search advertising were much more effective vehicles for turning browsers into buyers.
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