Remove Advertising Remove PPC Remove Social Bookmarking
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[Infographic] Is SEO Or SEM Better For Online Marketing?

YoungUpstarts

Just like in the real world, businesses pay to have their brands advertised, and there’s a limited number of billboards available. Pay-per-click, or PPC, is when businesses pay a fee each time one of their ads is clicked. Types of PPC Ads ( 4 ). And if PPC ads aren’t mobile-friendly, then the SEM campaign is severely hindered.

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Why My Search Engine Use Is Dwindling and Why Yours Will Too

Duct Tape Marketing

This trend highlights the marketers need to go beyond SEO and PPC and move even deeper into the worlds of social networks, mobile marketing and app based local marketplaces. Apps inside social networks are providing answers. Apps inside social bookmark sites are providing interesting reading.

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18 Cognitive Biases You Can Use for Conversion Optimization

ConversionXL

social sharing buttons, offer content for a tweet vs. an email, submitting content to social bookmarking sites, etc.). Find the influencers and media outlets that will help you extend your reach as much as possible via their sites and social networks. Consider how this can be used in PPC advertising.