Startup Professionals Musings

OCTOBER 30, 2010

Social networks. They became popular for socializing, but now are prime sources of business networking, customer service, and client leads. Pay per click (PPC). This is how you make money from advertising – someone else runs ads on your site or your blog, and you get paid for everyone who clicks on the ad.

Internet 224

Internet SEM Wiki Entrepreneur 224

YoungUpstarts

NOVEMBER 6, 2019

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. Paid advertising can be expensive, and if not optimized, the spend can quickly outweigh profit. Display Advertising. Raw Traffic.

Channel 165

Channel PPC Marketing SEO 165

The Next Web

JANUARY 26, 2014

Rely on cheaper forms of marketing : Blogging, email, viral tactics etc. Back when Facebook was still just for schools, some schools already had their own social networks. Instead of trying to market directly to students at those schools (“but we already have a social network!”) So what do startups do?

Thailand 167

Thailand Social Network PPC Singapore 167

Duct Tape Marketing

MAY 4, 2016

Referral Marketing– This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Online Advertising– This includes the use of pay-per-click platforms, social networks, display ads and retargeting. WordStream – Service that manages PPC campaigns, but great info too.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

ConversionXL

MARCH 25, 2013

Coming From (Social Network). It’s common knowledge within PPC advertising circles that pointing your ad directly to your homepage is a no-no. Somehow that same rule never caught on to social networks. But really, isn’t social media a dynamic ad for your business?

Conversion 126

Conversion Affiliate Social Media Social Network 126

Software By Rob

FEBRUARY 10, 2009

A better approach would be to create a few videos (about your site’s mission, a separate video telling each vendor’s story, etc…) and post them to YouTube, Facebook, and other viral video sites. Also, go with the social network route and start a Facebook group to get people involved. at 7:31 pm [.]

Design 51

Design Software Review Marketing Software Development 51

sharkseo.com

NOVEMBER 29, 2010

It meant free advertising for the company, it made them look good, it was an interesting enough idea that they might have potentially picked up natural links anyway and each widget included a link back to the “download this widget&# page on their site. Plan a bit of post-launch viral content.

Bootstrapping 49

Bootstrapping SEO Startup Widget 49