Startup Professionals Musings

JUNE 4, 2021

Paid search engine ranking (PPC) is just buying advertising for your business. PPC is sometimes called “buying your way into search results.” With PPC, the goal is for the search user to not only see your ad, but to click on it to get to your website (click-through), and buy your widget (conversion to sale).

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crowdSPRING Blog

MAY 23, 2014

Syndicate Funding on AngelList – A Company’s Perspective – crowdspring.co/Sl0HEA. 3 Key PPC Metrics Are Lying To You. Process Is Being Told What to Do by Someone Who Has Less Information than You – crowdspring.co/SkUrN3. 12 indispensable digital tools for startups | Blue Sky Innovation – crowdspring.co/1vm5ncs.

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Social Media Small Business Design Media 93

Startup Professionals Musings

MARCH 23, 2013

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. PPC is sometimes called “buying your way into search results.” In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI).

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Startup Professionals Musings

OCTOBER 3, 2010

Search engine marketing is simply buying advertising for your business from Google or another search engine company. In this context, there are many parameters and concepts you need to understand before you buy advertising: Cost per impression (CPI). For sites displaying the ads, this is called pay per click (PPC).

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Search Engineer SEM Widget 225

VC Adventure

AUGUST 10, 2010

In this case neither Niel (nor I) had any interest in creating a traditional syndicate to fund the company. If you’re a business or PPC agency spending $3k – $100k per month on search marketing, I’d encourage you to give them a try. Of course coming up with the idea is the easy part. Executing against that idea is another matter.

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Syndicate Syndication Due Diligence SEM 73

Duct Tape Marketing

AUGUST 11, 2014

Ive placed advertising as the final piece of the B2B lead generation list not because I dont think it has much value, but because its so much more effective when you are doing many of the other elements prior to buying ads. Neil Patel of QuickSprout has a great tutorial on Content Syndication. 10) Paid traffic.

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Lead Generation B2B Syndicate Syndication 78

Duct Tape Marketing

AUGUST 29, 2013

Indeed, 70% of brands and 77% of agencies used content marketing for advertising purposes in the past year ( April 2013 survey by MailOnline ). For content distribution, use a combination of email, social media, SEO, PPC, content syndication, trade shows, sales reps, PR, and partners.

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Demand Tampa Marketing B2B 77